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Centaur adopts ADvance audience development platform

Abacus eMediaCentaur Media has chosen Abacus e-Media’s ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products. ADvance is a new cloud-based platform that allows B2B and consumer publishers to sell and manage their print and digital subscriptions, registrations and events in a single system. This allows integrated print fulfilment and online access control to work hand in hand. Perhaps even more important in terms of supporting business growth, powerful business intelligence (BI) and ETL tools give marketers the opportunity to generate highly targeted campaigns, and to mine and segment audience data from every source, that will in turn inform and drive new product development. Centaur will operate ADvance using an in-house team with additional capacity and support provided by Abacus’ services division based in Bushey. This experienced team (formerly Alliance Media) already provide fulfilment and subscription marketing services to clients such as Conde Nast, BFI, Granta & National Geographic Traveller. Tim Potter, managing director of Business Publishing at Centaur Media said: “The relationship with Abacus is a fundamental component of Centaur’s digital strategy. Their Webvision CMS already sits at the heart of our online operations... We’ve also successfully implemented their gatekeeping and directory systems. The move to ADvance takes this partnership to a new level. Using the platform we’ll be able to get a complete view of customer activity across our brands and delivery platforms and use this data to rapidly develop new offers, products and services.” Ian Eckert, director and Head of Audience Development for Abacus e-Media, added: “We’re delighted that one of Abacus’ longest standing clients has chosen ADvance to help move its digital publishing strategy to the next level. With cutting-edge cloud-based technology and an experienced fulfilment services team to provide back-up and support, Abacus is in a unique position to help its clients maximise commercial opportunities in a multiplatform environment.” For information about our Audience Development solutions please contact Ian Eckert on 020 7766 9810 or Find out more. Abacus is an Associate Member of AOP.

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