Association of Online PublishersHelping media owners build better digital business
17 Mar 2009 
Burnham to create VoD regulator
Culture Secretary Andy Burnham has proposed to create a regulatory body for video-on-demand services which is "led and funded by the industry", PaidContent:UK reports. All media owners providing VoD will "need to notify the co-regulator they are providing a service".
PaidContent claims the body would cost £1.72m per year to run, and would not cover 'video-sharing' sites like YouTube. According to a spokesperson: "These are not TV or TV-like programmes."
But as PaidContent's Robert Andrews points out, the Minister's definition of VoD "already appears out-dated", with YouTube already available on TV via various third party providers such as Apple, Nintendo Wii and Playstation, and Google's video site increasingly focussing on professional content.
Source: PaidContent:UK
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PaidContent claims the body would cost £1.72m per year to run, and would not cover 'video-sharing' sites like YouTube. According to a spokesperson: "These are not TV or TV-like programmes."
But as PaidContent's Robert Andrews points out, the Minister's definition of VoD "already appears out-dated", with YouTube already available on TV via various third party providers such as Apple, Nintendo Wii and Playstation, and Google's video site increasingly focussing on professional content.
Source: PaidContent:UK
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