Culture Secretary Andy Burnham has proposed to create a regulatory body for video-on-demand services which is "led and funded by the industry", PaidContent:UK reports. All media owners providing VoD will "need to notify the co-regulator they are providing a service".PaidContent
claims the body would cost £1.72m per year to run, and would not cover 'video-sharing' sites like YouTube. According to a spokesperson: "These are not TV or TV-like programmes."
But as PaidContent's Robert Andrews points out, the Minister's definition of VoD "already appears out-dated", with YouTube already available on TV via various third party providers such as Apple, Nintendo Wii and Playstation, and Google's video site increasingly focussing on professional content.
Join the AOP group on LinkedIn
- open for all Members
to join Subscribe
to AOP's e-newsletter.