‘Creating New Revenues Around Content’
will be the subject of David Moody, Director of Strategy at BBC Worldwide’s speech, in the final keynote confirmed at the AOP Summit this year, taking place on 15 October at the brand new Westminster Bridge Park Plaza.Check out the Summit Schedule
David is responsible for the ongoing strategic direction of BBC Worldwide, heading up a strategy team who generate analysis and insight across the company’s range of activities. ‘Creating New Revenues around Content’
will cover the significant challenges media owners face as they address the impact of digital disintermediation, increased competition, and disaggregation.
To continue to hold as prominent a place in consumers' mindshare, publishers need to innovate their industries, products, user experiences and business models like never before.
Understanding what your consumers will pay for is vital: While users remain reluctant to pay for digital content, they are still spending money on other products and services around content - should this be where you focus in future? Content builds an audience, but monetising that audience is the key.
As FMCG giant Unilever gets set to double its digital spend, its Global Media Communications Planning Director, Jay Altschuler, will also keynote at the Summit, alongside Bonnier Design Director and TED speaker Jacek Utko, speaking on how combining top design with business strategy and content can completely reshape the product, process and the future of the media industry. Latest programme for the dayWhen:
15th October 2010Where:
Westminster Bridge Park Plaza, London Price:
£395 + VAT for AOP members and £495 + VAT for non-AOP members
AOP Summit 2010 Sponsors
For sponsorship details, please contact Jessica Trace
/ 0208 969 9908.
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