NEW YORK, June 3, 2014
– Following two days of intense competition and creativity, the Global Editors Network (GEN) crowned BBC
the winner of Editors Lab Hackdays
. Using Cxense
analytics and content tools, seven news teams developed innovative solutions to optimize reader loyalty on their sites. As the winning team, BBC
earned a spot in the prestigious Editors Lab Hackdays Final competition in Barcelona, Spain, where 17 of the world’s best news organizations will compete for top honors.
The BBC team developed a project called BBC TakeAway, a tool to cater your news to your habits. They created two variations based on different user profiles: the regular BBC user, coming in from the home page, and the casual user, being referred by social media such as Facebook. Team McClatchy
was named the “Audience Choice” winner for its advertising-focused solution also using Cxense technology. Users who stay longer on the site see fewer ads, but the ads they see are highly targeted, therefore selling at a premium.
Other publishers are already putting their teams’ hard-work to good use. Team Deseret went live on their site with content recommendations and immediately saw strong click through rates (CTR). In addition to BBC, McClatchy and Deseret Media, teams from Financial Times
, Florida Times Union
also participated in the competition
“It was extremely rewarding to see our technology utilized in so many inventive ways by such a talented and motivated group of competitors,” said Rob Wescott, Cxense’s SVP of Business Development, who also served on the Hackdays judging panel. “We want to extend our congratulations to the BBC, McClatchy, and all the teams who participated, and special thanks to GEN and Reuters for an inspiring event.”
Cxense (pronounced see-sense) helps publishers succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers, and provide users with a better experience. By capitalizing on Big Data to match user preferences and create unprecedented personalization online, publishers gain more engaged and loyal readers, higher advertising revenue and increased digital subscribership. Cxense is headquartered in Oslo, Norway, with offices around the globe. Customers include AEON Group, Aller Media, Alma Media, Amedia, Archant, A. H. Belo Corporation, Bonnier, El Comercio, The Economist, Egmont, Eniro, Globo, Local World, Morris Communications, MTG, Naspers, Nippon Television, Polaris Media, Rakuten, Grupo RBS, Ringier, Schibsted, Summit Media, Tamedia, VOYAGE GROUP and Yomiuri. More information can be found at www.cxense.com
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