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Former Wunderloop Exec Bas Seelen, appointed Rubicon Director of Publisher Development

Rubicon Project
The Rubicon Project, the Internet advertising infrastructure company, continues to build out its international presence with the appointment of Bas Seelen as Director of Publisher Development for Northern Europe.

Seelen will be responsible for strategically supporting publishers across Northern Europe as they leverage the Rubicon Project’s technology to optimise and monetise advertising inventory, as well as help grow relationships with ad networks in the region.

Seelen’s experience in Internet advertising extends over ten years and includes previous roles at companies such as Wunderloop, the leading independent provider of targeting services, AdLINK Internet Media and Netplus Advertising Network. At Wunderloop, Seelen served as Managing Director, responsible for opening the firm’s first office in Benelux and growing the company to become the market leader in under a year. Seelen is based in Amsterdam, from where he’ll continue to serve on the Advisory Board of IAB Netherlands, and reports to Jay Stevens, the Rubicon Project’s VP and GM International.

Stevens said: “With his industry experience and knowledge of the market, Bas is well-suited to deliver the support and education that publishers need to start rebuilding trust in ad networks and in turn improving their channel management practices – and with it their revenue potential.”

Founded in Los Angeles in 2007, the Rubicon Project opened its first international office in London in June 2009, with industry veteran Justin Thomas at the helm, to support publishers in the UK. Since then, the Rubicon Project has opened offices in Australia and Hong Kong with Kaylie Smith, former Head of Platform Japan + Asia Pacific at Google, leading the APAC market and Jayne Leung, former DoubleClick executive, leading Hong Kong.

The Rubicon Project recently debuted REVV for publishers™, a comprehensive technology platform that empowers premium Web publishers with complete control and visibility to best manage their ad inventory, matching every impression with the highest paying demand source. Combining technology, tools, access and integration, REVV for publishers delivers a complete Yield Management Optimization solution to premium Web publishers.

The Rubicon Project is an Associate Member of AOP.

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