On the afternoon of Wednesday 29 April, AOP is hosting a forum on the rapidly evolving area of B2B Communities.
Online communities are enabling business publishers to they to gain intelligence, forge closer relationships, build trust and keep members directly informed - in short, they are becoming integral to success in B2B publishing.Book your place online now
- AOP members get 50% off ticket prices.
The forum will be chaired by Reed Business Information Managing Director Dominic Feltham.
Getting Together OnlineUBM Live's Digital Director John Welsh
will give an overview, speaking on the difference between 1st and 2nd generation websites, explaining what defines communities online and why these communities matter.
Building Communities - Making A StartPaul Hartigan, CEO of PharmiWeb Solutions
will explain the Challenges of a B2B vertical, how to get from ‘traffic’ to ‘users’ to ‘communities’ and the technical and commercial considerations of online communities.
Communities In Action - Case Studies: ZDNet UK / silicon.com
With two case studies, CBS Interactive's Editorial Director of Technology and Business, Tony Hallett,
will give the practical focus on having the right expectations, engaging a B2B audience and the potential results and rewards.
Monetising Your Community AssetsSIFT CEO Ben Heald
will cover: how to attract advertisers, the role of community managers in revenue generation, including social media in ad campaign planning, Integrated campaigns: online and face-2-face and successful community campaigns which Sift has carried out.
The AOP B2B Communities forum takes place on 29 April from 2pm-5.30pm at IPC Media. Tickets are £40+vat for AOP members, £80+vat for non-members. Book your place online now.
Join the AOP group on LinkedIn
- open for all Members
to join Subscribe
to AOP's e-newsletter.