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AOP Awards 2009: breakdown of entries

AOP has profiled the entries received for the AOP Digital Publishing Awards 2009, to identify how those entries shaped up. There are some interesting patterns emerging from the analysis and the results are shown below.

First, we grouped the awards categories into four main subject areas – publishers/website categories led the way with 29% of all entries, editorial categories (individual and teams) attracted 25% of all entries, narrowly ahead of Innovation categories 24% (innovation, video, launch, research) and commercial categories 22% (individual, teams, cross media, commercial partnership).

Analysis of AOP Award entries by business sector


  • 65% of all entries are from consumer businesses, with 35% from the B2B sector
  • 41% of all B2B business entries are in the publishers & sites categories and 30% are in the editorial categories
  • 71% of entries from Broadcast based sites are in the commercial and innovation categories
  • 37% of all consumer magazine-based business entries are in the editorial categories and 27% are in the publishers & sites categories
  • 68% of all Newspaper based site entries are in the commercial and innovation categories

Analysis of AOP Award entries by category area


  • 85% of all editorial entries were made by Consumer magazine based businesses and B2B businesses
  • 76% of all publishers & sites entries were made by Consumer magazine based businesses and B2B businesses
  • Innovation entries were evenly spread by business type, newspaper based sites slightly ahead with 26% of all entries
  • Commercial entries were evenly spread by business type, newspaper based sites slightly ahead with 27% of all entries


The AOP Awards 2009 shortlist will be announced at the end of April - Best of luck to all entrants!


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