AOP Summit 2010: What’s it all About?

As part of AOP’s mission to help its members build better digital media businesses, the AOP Digital Publishing Summit taps into the current market trends, issues and opportunities transforming our industry.

We ask: do UK publishers have what it takes to lead the world in innovation? We also present new means of reassessing your approach to profiting from digital.

The day will begin with a fireside chat with 4 industry heavyweights who will share with us their thoughts on what’s in store for the industry and forecast where the opportunities and threats will lie. Moderated by news and current affairs journalist Kate Silverton, we will hear from Tim Brooks, MD, Guardian News and Media, Matt Brittin, MD, Google UK and Stephen Miron, CEO, Global Radio.

We’ll then split into two streams before and after lunch, to focus on four key areas of insight, as we examine how producing world class editorial content, developing new avenues of revenue generation, building B2B value in a B2C world and harnessing and investing in the best in technology will make your business fit for 2011 and beyond:

World Class Editorial: Betting the farm on content?

Moderated by Dominic Collins, VP Portal & Audience Business Unit, Orange, Matt Kelly, Digital Content Director at Trinity Mirror, Robert Cullen, Head of Newspaper and Magazines, Adobe, Marcus Wareham, Planning and Strategy Manager, Facebook and Chris Barr, Senior Editorial Director, Yahoo among others, will share with us their thoughts on how quality journalism is going to pay for itself and how we can maintain high editorial standards while keeping our audiences engaged. We ask: is collaboration between editorial teams, clients and advertisers providing real commercial return?

Building B2B Value in a B2C World

Increasingly, B2B publishers are finding themselves at the forefront of UK media in decoding engagement and rapidly changing metrics. This session looks at how B2B media are leading the way in terms of understanding their users, and increasingly forging partnerships with B2C partners in a B2B way. Moderated by Claire Enders, CEO and Founder of Enders Analysis, we’ll hear from a panel of industry experts, including Mike Butcher, Editor of TechCrunch UK, Henry Clifford-Jones, Director of Marketing Solutions, Europe, LinkedIn, Tim Potter, Managing Director Business Publishing, Centaur Media and Tim Weller, Group CEO, Incisive Media.

Show Me the Money

The last year has seen publishers completely reassess their approach to profiting from digital, with paid sites spawning free apps, free sites sparking paid apps, and those in between charging for it all. John Butler, Head of Communications and Media, dunnhumby, Gordon McLeod, President, Wall Street Journal Digital Network, Terri Westlake, Head of Media at ASOS, Alisa Bowen, MD, Publishing, Thomson Reuters and moderator Robert Andrews, UK Editor of ContentNext will discuss what the top earners from the wider digital industry are teaching us about generating new business, reassessing current models and the killer company structure for profit.

World Class Tech: Putting product at the core of your business

Product development is fundamental to delivering the best possible user experience and commercial goals in digital media. Led by moderator Patrick Fuller, Group Director, Haymarket, we will hear from Iain Dodsworth, Founder & CEO, TweetDeck, Stephen Dunn, Head of Tech Strategy, Guardian, Jon Mitchell, UK Country Manager, Spotify and Richard Davidson-Houston, Head of Online, Channel 4, as they examine the central discipline that bridges commercial, editorial and technology, and its increasingly important role in publishers’ businesses as interactive, multiplatform user experiences become the norm.

When: 15th October 2010
Where: Westminster Bridge Park Plaza
For sponsorship details, please contact Jessica Trace / 0208 969 9908.
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