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AOP to Reveal Results of Longstanding Research Study

The Association of Online Publishers will today reveal the results of its longstanding Content Partnerships research study, at the AOP Research Forum taking place at 2pm at the Incisive Media offices in Soho. There are still a handful of last minute places available which can be booked here, and members of the press who attend the event will receive an advanced heads-up on the official press release on the research going out later on today. During the Forum, the AOP Proprietary Research: "Strength of Voice - the Value of Content Partnerships" will be unveiled by Rhiannon Griffiths, Head of Research, Audience Department, Guardian News & Media and Rob Ellis, Founding Director, COG Research, in a special presentation that will include:
  • Findings of AOP's industry-wide insight project into brand partnerships revealed
  • The unique and powerful brand effects of content partnerships
  • Making partnerships work across media and brand categories
  • Five case histories: leading media brands and advertisers
The AOP Research forum can also be followed on Twitter via the hashtag #aopforum. Forum panellists will include Facebook, ITV, Guardian, COG Research, and Crowd DNA, as well as out Moderator, Dan Calladine, Head of Media Futures as Carat Global Management. For the full programme click here.