Association of online publishers Helping media owners build better digital business

AOP responds to EU on Content Online

AOP has responded on behalf of its members to a consultation by the European Commission asking online content providers to help determine what policies at European level are necessary to help new business models develop.

In its response AOP highlight areas of concern and suggested ways forward for the digital publishing industry.

Increased use of digital technologies is having a significant impact on the way in which content creators from all heritages compile and design their products and services, and subsequently publish and make available their goods and services to customers and individual consumers.

In its submission, AOP pointed out that ultimately, consumers and publishers share the same objectives, involving affordable access to a wide range of content to satisfy effective demand for consumption across an ever increasing number of delivery platforms and devices.

AOP argued that EU media policy should build on the values of freedom of expression by reducing restrictions on content and advertising in media to support the future platform of user-driven information and communication and maintain the EU as a leading market place for the creative media industry.

The submission cited AOP research which shows that the greatest opportunities for UK digital publishers are currently seen as those provided by specific new/growing technologies, such as mobile internet, wireless broadband, podcasting, broadband-enabled video, communities, new devices and next generation technology, pay-per-view content, new forms of advertising delivery and changing trends in music consumption.

AOP also highlighted:

  • Concerns over the extension of the scope of the Television Without Frontiers Directive (TVWF)
  • The need to improve media literacy and develop citizen’s appreciation of the value of intellectual property
  • That the legal protections for “Digital Rights Management”, already recognised in law at both European and Member State level, should be maintained
  • The exclusion of defamation from the scope of Rome II was not an ideal solution for the media, but it is the very least that publishers would have accepted from among the other negative options being discussed
  • The importance of the EU taking a lead in ensuring that territories outside the EU adopt and enforce legislation to reflect the international treaties in place for the recognition and effective enforcement of intellectual property rights

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