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AOP Autumn Conference Now Open for Bookings

The Digital Media industry’s flagship event is now open for bookings as the preliminary programme for the AOP autumn conference is launched.AutumnConf_sm The event will take place at etc. Venues St. Paul’s on Thursday 3rd October 2013, and further speaker and programme details will be released over the coming weeks. For now, we have released a preliminary look about what the day’s programme will entail below and you can book your places at the event here. Mobile first; the need for scale; the role of data. These will be three of the key themes forming the agenda of the AOP’s annual conference on 3 October. This year’s conference is all about the opportunities and challenges facing premium publishers. It will look at the the ways publishers’ relationships with such key groups as audiences and media agencies are changing. It will look at the transformative role of data, from customer insight to programmatic trading. And it will look at the impact of all these changes on publishers themselves and how they structure their businesses. As well as asking publishing experts to share their experiences and insights, the event will also bring other perspectives to bear on the industry, asking mobile specialists, media agencies and start-ups to share their views on where premium publishing is now, where it needs to be, and what it needs to do to get there. In addition the conference will see the announcement of the results of the AOP’s Content And Trends Census, and a detailed discussion of the findings of the AOP’s Premium Mobile Initiative.