AOP Organisational Census Videos, featuring AOP Board Members
Accompanying the release of AOP's Organisational Census 2010
, we interviewed AOP Board members from Conde Nast Digital, Mail Online, Incisive Media and Thomson Reuters, on mobile, ereaders, skills, technical challenges and engagement.
Opportunity for mobile growth in media for 2010
"Our estimate is about 17% of traffic will come from mobile in 2010"John Barnes, Managing Director of Digital Strategy and Development, Incisive Media
"The opportunity is a large one... mainly because measurement has finally arrived in the arena." Tim Faircliff, General Manager, Consumer Media, Thomson Reuters
Views on emerging models of engagement for online advertising
"It's not about reinventing everything, it's about understanding the needs of different advertisers, and matching offers to that... But most importantly working with the advertising community to make that happen, it should be two way not one way."John Barnes, Managing Director of Digital Strategy and Development, Incisive Media
Is the digital industry doing enough to support skills?
"The industry is moving fast, as ever, the skillsets are constantly changing. Individuals companies have a choice to make on which are the skills they're after, whether that's mobile specialists, application development or sales." Tim Faircliff, General Manager, Consumer Media, Thomson Reuters
What is the greatest technical challenge publishers are facing?
"There is no integration at the moment between the two publishing systems, between digital and print, so it's really labour intensive to be able to share content..." Emanuela Pignataro, UK Country Manager, Conde Nast Digital
What will be the impact of eReaders and tablets in 2010?
"These are still embryonic devices... This is the time when we learn about these devices. '11, '12, '13 is when these might become slightly more mainstream."James Bromley, MD, Mail Online
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