Association of online publishers Helping media owners build better digital business

AOP Census 2008 report

The report is available for members* to download here - AOP Census Report 2008Download Type: pdf
Download Size: 206k
.

In its annual Census of members for 2008, AOP reports that digital publishers experienced a 52 per cent increase in total revenues in 2007 over the same period last year. Additionally respondents predict total business growth for 2008 will be 8 per cent, with digital expected to grow 31 per cent.

The following proportion of respondents identified key areas of opportunity in:

  • streaming content - 70%
  • mobile - 74%
  • user generated content - 78%
  • behavioural targeting - 84%
  • high speed broadband - 92%

Key threats were listed by the following proportion of members responding:

  • Government/legal restrictions - 38%
  • Google/DoubleClick deal - 38%
  • Economy - 54%
  • Competitors – 64%

Members may download the full report hereDownload Type: pdf
Download Size: 206k
.

*The AOP Census report is a member-only resource and is not intended for wider circulation. Should you wish to share any of the report's content, please contact Tim Cain before doing so.

Join the AOP group on LinkedIn - open for all Members to join
Subscribe to AOP's e-newsletter.