Association of Online PublishersHelping media owners build better digital business
9 Jun 2011 
Congratulations to all of the winners, and highly commended entries at AOP's tenth Digital Publishing Awards, not to mention everyone who was shortlisted...
See the highlights video and a pic slideshow of the night.
Judges' Comments: 'A gutsy move, uniting the whole company together in a single vision, resulting in a beautiful end product.'
Highly Commended: Red Online - Hachette FilipacchiEditorial Team - Business 2011
Winner: Chemist+Druggist - UBM Medica
Judges' Comments: 'Chemist & Druggist's editorial team's passion for their subject shines through. They've taken a dusty print product and made it vibrant and relevant in the digital age.'Editorial Team - Consumer 2011
Winner: Goodtoknow.co.uk - IPC Media
Judges' Comments: 'This team has taken a unique, content-driven approach to targeting a mass demographic. With a strong reader understanding, they have leveraged existing content and built on it. Judges were impressed by the team's spinning a print magazine out of an online product and the variety of revenue opportunities explored.'Research & Insight Project 2011
Winner: ITV's Got The Cross-Platform Factor! - ITV
Judges' Comments: 'Insight and process methodology that is being extended across other ITV brands and new product development. A compelling mix of innovative research approaches.'Commercial Partnership 2011
Dennis Lifestyle Division & Tron - Dennis Publishing
Judges' Comments: 'Over-delivered on its brief, with highly effective cross-platform results, and leading to an ongoing partnership.'
Judges' Comments: 'TMG ad operations stood out among the other teams with a commitment to innovation, collaboration with sales, impressive execution metrics and embracing new technologies.'
Highly Commended: Guardian News & Media
Judges' Comments: 'It's clear that the Autosport.com product team are passionate about their brand and this is reflected across all platforms. The team contributed excellent monetisation ideas, with a committed approach to design and audience engagement, producing phenomenal results. A great example of joined-up thinking.'
Judges' Comments: 'A great creative idea, well executed, and massively popular. The most successful ever article in the Telegraph's online history.'Cross-Media Project 2011
Winner: Mini but Mighty with Sony Ericsson - Global Radio
Judges' Comments: 'Telling a compelling story, through a wide variety of touch points, this project used technology amazingly well with a small team over a short lead time.'
Highly Commended: Sainsbury's Taste The Difference & Telegraph Create - Telegraph Media Group
Judges' Comments: 'Innovative, made money and looks like they had fun doing it!'
Highly Commended: IPC Video - IPC MediaDigital Advertising Sales Team 2011
Winner: Telegraph Media Group
Judges' Comments: 'The Judges were impressed with the TMG Digital Ad Sales Team's strong revenue performance, coupled with innovation in many areas, ringing client endorsments and effective integration with operations.'
Judges' Comments: 'Well executed campaign that delivered for listeners and the client. Very creative execution that clearly engaged a global radio audience.'
Judges' Comments: 'Emma has achieved high profile in the sector, delivering strong growth for the Telegraph Tech brand in both readership and commercial terms in a highly competitive market.'
Highly Commended: Patrick Smith, Editor & Chief Analyst, TheMediaBriefing.com
Judges' Comments: 'A growing business that is benefiting its UK customers. With strong testimonials from AOP members, this entry clearly demonstrated the innovation of the product.'
Judges' Comments: 'The Marketing Week website stands out for its rich and broad-ranging content, clear navigation and design. Doubled its audience during difficult times.'
Highly Commended: Farmers Guardian - UBM
Judges' Comments: 'They have proven that an open, no-paywall model can be a success online and their high traffic figures are the result of their innovative content strategy and usability in an extremely competive category.'
Highly Commended: Both Techradar.com - Future Publishing and CNET.co.uk - CBS InteractiveIndependent Publisher 2011
Winner: Magicalia
Judges' Comments: 'Magicalia have built on last year's success with bold investment in their portfolio of quality sites. Premium editorial, combined with swift, well-integrated commercials has paid off with impressive revenue growth against a backdrop of a very challenging market - a class outfit.'Digital Publisher - Business 2011
Winner: Haymarket Business Media
Judges' Comments: 'A B2B business doing great things with an effective, long-term engagement strategy.'Digital Publisher - Consumer 2011
Winner: Future Publishing
Judges' Comments: 'The judges were impressed with the 'launch and learn' approach of launching quickly and inexpensively. Success across readership, revenues, new launches, marketplace positioning, social media, engagement and customer service show a solid strategic approach across the company.'
Judges' Comments: "Future have had an outstanding 2010 in digital, significantly shifting the dial across all their sites and assets. They set a great example to other companies that you don't need mega budgets to transform your business, just an entrepreneurial and consistent attitude to new media across the organisation."
The AOP Awards were judged by more than 80 representatives of publishers, tech providers and suppliers to the media industry. The Grand Prix was judged by an independent panel.
View the Book of the Night - includes photos of all the winners & more video clips
AOP Award Winners 2011 - the full list
See the highlights video and a pic slideshow of the night.
Launch 2011 - sponsored by the Rubicon Project
Winner: The Times & Sunday Times Digital Subscription Product - News InternationalJudges' Comments: 'A gutsy move, uniting the whole company together in a single vision, resulting in a beautiful end product.'
Highly Commended: Red Online - Hachette Filipacchi
Editorial Team - Business 2011
- Sponsored by StrategyEye
Winner: Chemist+Druggist - UBM MedicaJudges' Comments: 'Chemist & Druggist's editorial team's passion for their subject shines through. They've taken a dusty print product and made it vibrant and relevant in the digital age.'
Editorial Team - Consumer 2011
- Sponsored by Econsultancy
Winner: Goodtoknow.co.uk - IPC MediaJudges' Comments: 'This team has taken a unique, content-driven approach to targeting a mass demographic. With a strong reader understanding, they have leveraged existing content and built on it. Judges were impressed by the team's spinning a print magazine out of an online product and the variety of revenue opportunities explored.'
Research & Insight Project 2011
- Sponsored by Grapeshot
Winner: ITV's Got The Cross-Platform Factor! - ITVJudges' Comments: 'Insight and process methodology that is being extended across other ITV brands and new product development. A compelling mix of innovative research approaches.'
Commercial Partnership 2011
- Sponsored by Madgex
Dennis Lifestyle Division & Tron - Dennis PublishingJudges' Comments: 'Over-delivered on its brief, with highly effective cross-platform results, and leading to an ongoing partnership.'
Ad Operations Team 2011 - in association with AdMonsters - Sponsored by Propel
Winner: Telegraph Media GroupJudges' Comments: 'TMG ad operations stood out among the other teams with a commitment to innovation, collaboration with sales, impressive execution metrics and embracing new technologies.'
Highly Commended: Guardian News & Media
Product Team 2011 - Sponsored by ThoughtWorks
Winner: Autosport.com - Haymarket Consumer MediaJudges' Comments: 'It's clear that the Autosport.com product team are passionate about their brand and this is reflected across all platforms. The team contributed excellent monetisation ideas, with a committed approach to design and audience engagement, producing phenomenal results. A great example of joined-up thinking.'
Innovation 2011 - Sponsored by Deloitte
Winner: How Should I Vote? Application - Telegraph Media GroupJudges' Comments: 'A great creative idea, well executed, and massively popular. The most successful ever article in the Telegraph's online history.'
Cross-Media Project 2011
- Sponsored by Brand Republic
Winner: Mini but Mighty with Sony Ericsson - Global RadioJudges' Comments: 'Telling a compelling story, through a wide variety of touch points, this project used technology amazingly well with a small team over a short lead time.'
Highly Commended: Sainsbury's Taste The Difference & Telegraph Create - Telegraph Media Group
Video on Demand 2011 - Sponsored by Signal TV
Winner: Dennis Publishing Film UnitJudges' Comments: 'Innovative, made money and looks like they had fun doing it!'
Highly Commended: IPC Video - IPC Media
Digital Advertising Sales Team 2011
- Sponsored by Operative
Winner: Telegraph Media GroupJudges' Comments: 'The Judges were impressed with the TMG Digital Ad Sales Team's strong revenue performance, coupled with innovation in many areas, ringing client endorsments and effective integration with operations.'
Use of Mobile 2011 - Sponsored by comScore
Global Radio Android Apps in association with Sony EricssonJudges' Comments: 'Well executed campaign that delivered for listeners and the client. Very creative execution that clearly engaged a global radio audience.'
Editorial Individual 2011 - Sponsored by Outbrain
Winner: Emma Barnett, Digital Media Editor, TelegraphJudges' Comments: 'Emma has achieved high profile in the sector, delivering strong growth for the Telegraph Tech brand in both readership and commercial terms in a highly competitive market.'
Highly Commended: Patrick Smith, Editor & Chief Analyst, TheMediaBriefing.com
Ad Technology Platform 2011 - Sponsored by ABC
Winner: AdmeldJudges' Comments: 'A growing business that is benefiting its UK customers. With strong testimonials from AOP members, this entry clearly demonstrated the innovation of the product.'
Website - Business 2011 - Sponsored by Theorem
Winner: Marketing Week - Centaur MediaJudges' Comments: 'The Marketing Week website stands out for its rich and broad-ranging content, clear navigation and design. Doubled its audience during difficult times.'
Highly Commended: Farmers Guardian - UBM
Website - Consumer 2011 - Sponsored by Theorem
Winner: Mail Online - Associated NewspapersJudges' Comments: 'They have proven that an open, no-paywall model can be a success online and their high traffic figures are the result of their innovative content strategy and usability in an extremely competive category.'
Highly Commended: Both Techradar.com - Future Publishing and CNET.co.uk - CBS Interactive
Independent Publisher 2011
- Sponsored by Admeld
Winner: MagicaliaJudges' Comments: 'Magicalia have built on last year's success with bold investment in their portfolio of quality sites. Premium editorial, combined with swift, well-integrated commercials has paid off with impressive revenue growth against a backdrop of a very challenging market - a class outfit.'
Digital Publisher - Business 2011
- Sponsored by Google
Winner: Haymarket Business MediaJudges' Comments: 'A B2B business doing great things with an effective, long-term engagement strategy.'
Digital Publisher - Consumer 2011
- Sponsored by Google
Winner: Future PublishingJudges' Comments: 'The judges were impressed with the 'launch and learn' approach of launching quickly and inexpensively. Success across readership, revenues, new launches, marketplace positioning, social media, engagement and customer service show a solid strategic approach across the company.'
Grand Prix 2011
Winner: Future PublishingJudges' Comments: "Future have had an outstanding 2010 in digital, significantly shifting the dial across all their sites and assets. They set a great example to other companies that you don't need mega budgets to transform your business, just an entrepreneurial and consistent attitude to new media across the organisation."
AOP Awards Sponsors
#aops2011 Highlights
View the Book of the Night - includes photos of all the winners & more video clips
