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AOP Award Winners 2011 - the full list

AOP Awards 2011
Congratulations to all of the winners, and highly commended entries at AOP's tenth Digital Publishing Awards, not to mention everyone who was shortlisted...

See the highlights video and a pic slideshow of the night.

Launch 2011 - sponsored by the Rubicon Project

Winner: The Times & Sunday Times Digital Subscription Product - News International
News International Team
Judges' Comments: 'A gutsy move, uniting the whole company together in a single vision, resulting in a beautiful end product.'

Highly Commended: Red Online - Hachette Filipacchi

Editorial Team - Business 2011
- Sponsored by StrategyEye

Winner: Chemist+Druggist - UBM Medica
Chemist+Druggist Editorial Team
Judges' Comments: 'Chemist & Druggist's editorial team's passion for their subject shines through. They've taken a dusty print product and made it vibrant and relevant in the digital age.'

Editorial Team - Consumer 2011
- Sponsored by Econsultancy

Winner: Goodtoknow.co.uk - IPC Media
Good to Know Editorial Team
Judges' Comments: 'This team has taken a unique, content-driven approach to targeting a mass demographic. With a strong reader understanding, they have leveraged existing content and built on it. Judges were impressed by the team's spinning a print magazine out of an online product and the variety of revenue opportunities explored.'

Research & Insight Project 2011
- Sponsored by Grapeshot

Winner: ITV's Got The Cross-Platform Factor! - ITV
ITV Research Team
Judges' Comments: 'Insight and process methodology that is being extended across other ITV brands and new product development. A compelling mix of innovative research approaches.'

Commercial Partnership 2011
- Sponsored by Madgex

Dennis Lifestyle Division & Tron - Dennis Publishing
Dennis' Pete Wootton
Judges' Comments: 'Over-delivered on its brief, with highly effective cross-platform results, and leading to an ongoing partnership.'

Ad Operations Team 2011 - in association with AdMonsters - Sponsored by Propel

Winner: Telegraph Media Group
Telegraph Ad Ops Team
Judges' Comments: 'TMG ad operations stood out among the other teams with a commitment to innovation, collaboration with sales, impressive execution metrics and embracing new technologies.'

Highly Commended: Guardian News & Media

Product Team 2011 - Sponsored by ThoughtWorks

Winner: Autosport.com - Haymarket Consumer Media
Autosport Team
Judges' Comments: 'It's clear that the Autosport.com product team are passionate about their brand and this is reflected across all platforms. The team contributed excellent monetisation ideas, with a committed approach to design and audience engagement, producing phenomenal results. A great example of joined-up thinking.'

Innovation 2011 - Sponsored by Deloitte

Winner: How Should I Vote? Application - Telegraph Media Group
Telegraph Innovation Win
Judges' Comments: 'A great creative idea, well executed, and massively popular. The most successful ever article in the Telegraph's online history.'

Cross-Media Project 2011
- Sponsored by Brand Republic

Winner: Mini but Mighty with Sony Ericsson - Global Radio
Global Cross-Media Project Win
Judges' Comments: 'Telling a compelling story, through a wide variety of touch points, this project used technology amazingly well with a small team over a short lead time.'

Highly Commended: Sainsbury's Taste The Difference & Telegraph Create - Telegraph Media Group

Video on Demand 2011 - Sponsored by Signal TV

Winner: Dennis Publishing Film Unit
Dennis Video on Demand Winners
Judges' Comments: 'Innovative, made money and looks like they had fun doing it!'

Highly Commended: IPC Video - IPC Media

Digital Advertising Sales Team 2011
- Sponsored by Operative

Winner: Telegraph Media Group
Telegraph Sales Team
Judges' Comments: 'The Judges were impressed with the TMG Digital Ad Sales Team's strong revenue performance, coupled with innovation in many areas, ringing client endorsments and effective integration with operations.'

Use of Mobile 2011 - Sponsored by comScore

Global Radio Android Apps in association with Sony Ericsson
Global win Use of Mobile
Judges' Comments: 'Well executed campaign that delivered for listeners and the client. Very creative execution that clearly engaged a global radio audience.'

Editorial Individual 2011 - Sponsored by Outbrain

Winner: Emma Barnett, Digital Media Editor, Telegraph
Emma Barnett Editorial Individual
Judges' Comments: 'Emma has achieved high profile in the sector, delivering strong growth for the Telegraph Tech brand in both readership and commercial terms in a highly competitive market.'

Highly Commended: Patrick Smith, Editor & Chief Analyst, TheMediaBriefing.com

Ad Technology Platform 2011 - Sponsored by ABC

Winner: Admeld
Admeld win ad tech platform
Judges' Comments: 'A growing business that is benefiting its UK customers. With strong testimonials from AOP members, this entry clearly demonstrated the innovation of the product.'

Website - Business 2011 - Sponsored by Theorem

Winner: Marketing Week - Centaur Media
Marketing Week wins Website Award
Judges' Comments: 'The Marketing Week website stands out for its rich and broad-ranging content, clear navigation and design. Doubled its audience during difficult times.'

Highly Commended: Farmers Guardian - UBM

Website - Consumer 2011 - Sponsored by Theorem

Winner: Mail Online - Associated Newspapers
Mail Online Team wins Website Award
Judges' Comments: 'They have proven that an open, no-paywall model can be a success online and their high traffic figures are the result of their innovative content strategy and usability in an extremely competive category.'

Highly Commended: Both Techradar.com - Future Publishing and CNET.co.uk - CBS Interactive

Independent Publisher 2011
- Sponsored by Admeld

Winner: Magicalia
Magicalia wins at the AOPs 2011
Judges' Comments: 'Magicalia have built on last year's success with bold investment in their portfolio of quality sites. Premium editorial, combined with swift, well-integrated commercials has paid off with impressive revenue growth against a backdrop of a very challenging market - a class outfit.'

Digital Publisher - Business 2011
- Sponsored by Google

Winner: Haymarket Business Media
Haymarket Business Media Team
Judges' Comments: 'A B2B business doing great things with an effective, long-term engagement strategy.'

Digital Publisher - Consumer 2011
- Sponsored by Google

Winner: Future Publishing
Future Publishing Team at AOP Awards 2011
Judges' Comments: 'The judges were impressed with the 'launch and learn' approach of launching quickly and inexpensively. Success across readership, revenues, new launches, marketplace positioning, social media, engagement and customer service show a solid strategic approach across the company.'

Grand Prix 2011

Winner: Future Publishing

Judges' Comments: "Future have had an outstanding 2010 in digital, significantly shifting the dial across all their sites and assets. They set a great example to other companies that you don't need mega budgets to transform your business, just an entrepreneurial and consistent attitude to new media across the organisation."

The AOP Awards were judged by more than 80 representatives of publishers, tech providers and suppliers to the media industry. The Grand Prix was judged by an independent panel.

AOP Awards Sponsors


AOP Awards 2011 sponsors


#aops2011 Highlights




View the Book of the Night - includes photos of all the winners & more video clips