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AOP awards winners 2008 in full

The AOP Awards 2008 were held on 1 October at the London Hilton Park Lane. Congratulations to the following winners and special mentions: (Judges' comments in speech marks.)

Launch 2008 sponsored by Macrovision

Winner: Guardian News and Media -

“An innovative new launch, which takes a single issue and adds an unprecedented level of depth and breadth.”

Special mention: James Publishing - World Reviewer

"A small team punching above their weight, a well-designed and involving site and great use of google maps - look forward to future developments."

Editorial Team - Business sponsored by Convera

Winner: Incisive Media - Accountancy Age

”The judges were impressed by the microsegmentation of content and the excellent use of innovative technologies to address these niches.”

Editorial Team - Consumer 2008 sponsored by Big Kid London

Winner: IPC Media - NME.COM

“This editorial team has a clear sense of commercial acumen coupled with a strong passion for the industry. The team has thought long and hard about what its audience is looking for and it has delivered.”

Special mention: BBC Worldwide -

“A website that has taken an offline brand and cracked web 2.0.”

Research & Insights Project 2008 sponsored by comScore

Winner: IPC Media - The Origin Panel - Women's Space

”They had clear objectives that were sustainable and achievable. They’ve created a ground-breaking research community that they can use as a vehicle to open new doors and drive revenues.”

Online Advertising Sales Team - Consumer 2008 sponsored by PTC

Winner: Future Publishing PLC Future Publishing Digital Agency Team

”Innovative use of ad formats, great execution and good revenues – put digital strategy at the heart of their business.”

Online Advertising Sales Team - Business 2008 sponsored by PTC

Winner: Reed Business Information - RBI e-Newsletters

“Identified a gap in the inventory and successfully exploited it. Having a clear focus on a simple proposition has delivered some very successful results.”

Innovation 2008 sponsored by Deloitte

Winner: Financial Times - Mockingbird Model

”The Mockingbird Model showed a great understanding of usage patterns, smart use of technology and enabling significant growth whilst preserving their premium positioning.”

Special Mention: Guardian News and Media - Guardian Publisher Network

“Creates a revenue opportunity for the Guardian and enables bloggers to monetise their own activity. Potentially enabling a whole new generation of online publishers!”

Cross-Media Project 2008 sponsored by Nstein

Winner: IPC Media - The WKD Nuts Football Awards

”A fantastic level of submissions that clearly shows the level of commitment to cross-media projects. This project delivered impressive numbers, demonstrating the impact of channels working in unison. A truly cross-media project that utilised print, online and TV."

Commercial Partnership sponsored by Madgex

Winner: Channel 4 - Ford Bite

”A tough brief which they responded to in a creative way. Results are persuasive, and the project has been recommissioned. A complex, multi-layered relationship with clear commercial success."

Use of Video 2008 sponsored by Platform-A

Winner: Financial Times -

“They have shown total commitment to putting video at the heart of their communication. With watchable video content that does more than simply extending their brand online, they have gone that extra mile, with an impressive ROI.”

Special Mention: Channel 4 - Embarrassing Bodies

”Innovative content distributed in the right way, with impressive viewing figures.”

Mobile Site 2008 sponsored by Que Pasa

Winner: News Group Newspapers - Sun Mobile

“A brilliant translation of the brand into the mobile space: easy to navigate, snackable content – perfect for consuming on the go.”

Online Community 2008 sponsored by Brand Republic

Winner: Reed Business Information - Farmers Weekly Interactive

”FWI demonstrated there can be a light-hearted approach to a b2b site, providing social interaction and community tools relevant to its members and pushing the business media boundaries with ‘muddy matches’”

Website 2008 - Business sponsored by Convera

Winner: Reed Business Information

“As a great example of the success of a paid subs model has had a tremendous of driving highly impressive traffic growth and increasing its revenues by more than 50 per cent and gaining significant market share, whilst improving its overall product functionality.”

Special Mention: Faversham House Group Ltd -

”Really impressive entry that has undergone a complete redesign in the judging year. With effective integration of video and building up a strong community, the site is allowing users to communicate in different ways.”

Website 2008 - Consumer sponsored by Big Kid London

Winner: BSkyB - Sky News

”Maximised site optimisation opportunities, particularly in video, with a creative approach driving a fantastic increase in revenue growth and time spent online.

Special mention: The National Magazine Company -

“With effective personalisation and community features, this entry showed strong integration with the magazine.”

Online Publisher 2008 - Business sponsored by DoubleClick

Winner: Reed Business Information

”Building on last year’s performance, they continued to grow and innovate, maximising the power of their portfolio.”

Online Publisher 2008 - Consumer sponsored by DoubleClick

Winner: BSkyB

”A powerhouse publisher building on television and interactive strengths. They have taken EPG and incorporated this into their online vision. They have worked hard to make access easy for users. Great results in a number of areas.”

Special mention: Associated Newspapers Ltd- Associated Northcliffe Digital

“They have taken on learnings in the past 12 months and have delivered, taking areas they are strong on in print and developing them online.”

Awards Coverage

Sky News named top consumer website at AOP awards (Media Guardian)

Guardian's Katine Online Project wins award (Media Guardian)

Reed scoops top awards at online publishing awards (Brand Republic)

Sky News Website Wins Top Award (Sky News)

Reed, IPC and BSkyB see success at AOP Awards (NMA) wins AOP Awards (

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