Association of Online PublishersHelping media owners build better digital business
4 Oct 2007 
The AOP Awards 2007 were held on the evening of 3 October 2007, at the London Hilton, Park Lane. Congratulations to the following winners and special mentions: (Judges' comments in speech marks.)
Winner 4oD - Channel 4 - “A real achievement – totally different and a brave new tone.”
Special Mention Monkey - Dennis Publishing - "Launched a brave product to a brand new audience."
Winner silicon.com - CNET Networks UK - “This site consistently does precisely what it sets out to do – keeps a specifically targeted and demanding professional group up to date, stimulated and connected.”
Winner FT.com - Financial Times - “A superb product in a competitive market reflects its international market. It has grown in subscriptions substantially.”
Special Mention The First Post - First Post News Group Ltd - “An original approach to web presentation with writing tailored to the web.”
Winner Sun Online - News Group Newspapers - “Excellent extension of big, bold, brash brand to online with great effect.”
Special Mention Get Cooking - BBC Food- “Excellent use of technology. Look forward to future developments.”
Winner CondéNet UK - “In a market where great revenue growth was the norm this team has proven that through being creative and proactive you can extend great client relationships in an atypical online ad market.”
Winner Sun Online - News Group Newspapers - “The Sun integrates video seamlessly – the volume and range of video is impressive. It leads with video and uses it for breaking news. Phenomenal success in figures and excellent use of UGC.”
Winner Islamophonic - Guardian News & Media - “Original and interesting. Good brand development and excellent production. Great unique content and good production: excellent witty edgy journalism.”
Winner Gazette Communities - Trinity Mirror - “A cut above the other community sites – a great example of how to make local news real, with relevant interactivity.”
Winner Amis on Blair - Guardian News & Media - “Mesmerising – Great brand presence and fantastic integration of stills and video.”
Winner Lost Experience - Channel 4 - “Highly creative and imaginative with an innovative approach to connecting more deeply with fans of the TV series. An immensely deep experience. Truly cross-media."
Winner SecondFest Festival - Guardian News & Media - “A media first, delivering great branding for both publisher and advertiser in an innovative environment and delivering relevant content to a discerning audience.”
Winner Emap & Xbox 360 FHM - Emap Advertising - “The clear winner – presented the gold standard for future partnerships. Very ambitious.”
Winner ZDNet.co.uk- CNET Networks UK - “This site has displayed a fantastic use of web 2.0 and is in tune with the user. Really revolutionary, with a thinking behind the site that is streets ahead of its peers.”
Special mention Personnel Today - Reed Business Information - “A strong site with a clear user-focused design along with a dash of humour, having also displayed an innovative sales strategy."
Winner GazetteLive.co.uk - Trinity Mirror - “Sets a new benchmark for local news sites – worked seamlessly, personal – we felt that we were part of that community.”
Winner Reed Business Information - “This entry displayed a clear commitment to a long-term vision and strategy with a truly effective aggregated content. They have shown good use of UGC along with effective on and offline integration."
Winner Telegraph Media Group - “The Telegraph has lead the way this judging year with the biggest, boldest and bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering as part of the total media mix.”
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AOP Awards winners 2007 in full
Launch
Sponsored by MacrovisionWinner 4oD - Channel 4 - “A real achievement – totally different and a brave new tone.”
Special Mention Monkey - Dennis Publishing - "Launched a brave product to a brand new audience."
Editorial Team - Business
Sponsored by ConveraWinner silicon.com - CNET Networks UK - “This site consistently does precisely what it sets out to do – keeps a specifically targeted and demanding professional group up to date, stimulated and connected.”
Editorial Team - Consumer
Sponsored by CerosWinner FT.com - Financial Times - “A superb product in a competitive market reflects its international market. It has grown in subscriptions substantially.”
Special Mention The First Post - First Post News Group Ltd - “An original approach to web presentation with writing tailored to the web.”
Design & Usability
Sponsored by Visual SciencesWinner Sun Online - News Group Newspapers - “Excellent extension of big, bold, brash brand to online with great effect.”
Special Mention Get Cooking - BBC Food- “Excellent use of technology. Look forward to future developments.”
Online Ad Sales Team
Sponsored by PPAiWinner CondéNet UK - “In a market where great revenue growth was the norm this team has proven that through being creative and proactive you can extend great client relationships in an atypical online ad market.”
Use of Video
Sponsored by Advertising.comWinner Sun Online - News Group Newspapers - “The Sun integrates video seamlessly – the volume and range of video is impressive. It leads with video and uses it for breaking news. Phenomenal success in figures and excellent use of UGC.”
Podcast
Sponsored by AOPWinner Islamophonic - Guardian News & Media - “Original and interesting. Good brand development and excellent production. Great unique content and good production: excellent witty edgy journalism.”
Online Community
Sponsored by PluckWinner Gazette Communities - Trinity Mirror - “A cut above the other community sites – a great example of how to make local news real, with relevant interactivity.”
Digital Creativity
Sponsored by CerosWinner Amis on Blair - Guardian News & Media - “Mesmerising – Great brand presence and fantastic integration of stills and video.”
Cross-Media Project
Sponsored by Abacus e-MediaWinner Lost Experience - Channel 4 - “Highly creative and imaginative with an innovative approach to connecting more deeply with fans of the TV series. An immensely deep experience. Truly cross-media."
Innovation
Sponsored by DeloitteWinner SecondFest Festival - Guardian News & Media - “A media first, delivering great branding for both publisher and advertiser in an innovative environment and delivering relevant content to a discerning audience.”
Commercial Partnership
Sponsored by MadgexWinner Emap & Xbox 360 FHM - Emap Advertising - “The clear winner – presented the gold standard for future partnerships. Very ambitious.”
Website - Business
Sponsored by ConveraWinner ZDNet.co.uk- CNET Networks UK - “This site has displayed a fantastic use of web 2.0 and is in tune with the user. Really revolutionary, with a thinking behind the site that is streets ahead of its peers.”
Special mention Personnel Today - Reed Business Information - “A strong site with a clear user-focused design along with a dash of humour, having also displayed an innovative sales strategy."
Website - Consumer
Sponsored by Atlas SolutionsWinner GazetteLive.co.uk - Trinity Mirror - “Sets a new benchmark for local news sites – worked seamlessly, personal – we felt that we were part of that community.”
Online Publisher - Business
Sponsored by DoubleClickWinner Reed Business Information - “This entry displayed a clear commitment to a long-term vision and strategy with a truly effective aggregated content. They have shown good use of UGC along with effective on and offline integration."
Online Publisher - Consumer
Sponsored by DoubleClickWinner Telegraph Media Group - “The Telegraph has lead the way this judging year with the biggest, boldest and bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering as part of the total media mix.”
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