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AOP Awards winners 2007 in full

The AOP Awards 2007 were held on the evening of 3 October 2007, at the London Hilton, Park Lane. Congratulations to the following winners and special mentions: (Judges' comments in speech marks.)


Sponsored by Macrovision

Winner 4oD - Channel 4 - “A real achievement – totally different and a brave new tone.”
Special Mention Monkey - Dennis Publishing - "Launched a brave product to a brand new audience."

Editorial Team - Business

Sponsored by Convera

Winner - CNET Networks UK - “This site consistently does precisely what it sets out to do – keeps a specifically targeted and demanding professional group up to date, stimulated and connected.”

Editorial Team - Consumer

Sponsored by Ceros

Winner - Financial Times - “A superb product in a competitive market reflects its international market. It has grown in subscriptions substantially.”

Special Mention The First Post - First Post News Group Ltd - “An original approach to web presentation with writing tailored to the web.”

Design & Usability

Sponsored by Visual Sciences

Winner Sun Online - News Group Newspapers - “Excellent extension of big, bold, brash brand to online with great effect.”

Special Mention Get Cooking - BBC Food- “Excellent use of technology. Look forward to future developments.”

Online Ad Sales Team

Sponsored by PPAi

Winner CondéNet UK - “In a market where great revenue growth was the norm this team has proven that through being creative and proactive you can extend great client relationships in an atypical online ad market.”

Use of Video

Sponsored by

Winner Sun Online - News Group Newspapers - “The Sun integrates video seamlessly – the volume and range of video is impressive. It leads with video and uses it for breaking news. Phenomenal success in figures and excellent use of UGC.”


Sponsored by AOP

Winner Islamophonic - Guardian News & Media - “Original and interesting. Good brand development and excellent production. Great unique content and good production: excellent witty edgy journalism.”

Online Community

Sponsored by Pluck

Winner Gazette Communities - Trinity Mirror - “A cut above the other community sites – a great example of how to make local news real, with relevant interactivity.”

Digital Creativity

Sponsored by Ceros

Winner Amis on Blair - Guardian News & Media - “Mesmerising – Great brand presence and fantastic integration of stills and video.”

Cross-Media Project

Sponsored by Abacus e-Media

Winner Lost Experience - Channel 4 - “Highly creative and imaginative with an innovative approach to connecting more deeply with fans of the TV series. An immensely deep experience. Truly cross-media."


Sponsored by Deloitte

Winner SecondFest Festival - Guardian News & Media - “A media first, delivering great branding for both publisher and advertiser in an innovative environment and delivering relevant content to a discerning audience.”

Commercial Partnership

Sponsored by Madgex

Winner Emap & Xbox 360 FHM - Emap Advertising - “The clear winner – presented the gold standard for future partnerships. Very ambitious.”

Website - Business

Sponsored by Convera

Winner CNET Networks UK - “This site has displayed a fantastic use of web 2.0 and is in tune with the user. Really revolutionary, with a thinking behind the site that is streets ahead of its peers.”

Special mention Personnel Today - Reed Business Information - “A strong site with a clear user-focused design along with a dash of humour, having also displayed an innovative sales strategy."

Website - Consumer

Sponsored by Atlas Solutions

Winner - Trinity Mirror - “Sets a new benchmark for local news sites – worked seamlessly, personal – we felt that we were part of that community.”

Online Publisher - Business

Sponsored by DoubleClick

Winner Reed Business Information - “This entry displayed a clear commitment to a long-term vision and strategy with a truly effective aggregated content. They have shown good use of UGC along with effective on and offline integration."

Online Publisher - Consumer

Sponsored by DoubleClick

Winner Telegraph Media Group - “The Telegraph has lead the way this judging year with the biggest, boldest and bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering as part of the total media mix.”

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