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AOP Awards 2011 – breakdown of entries

AOP Awards 2011

the AOPs 2011 - taking place on 9 June at the Roundhouse

With AOP Awards entries up 25% on last year, we’ve profiled this year’s crop to reveal some interesting patterns, with the results listed below.

The Awards shortlist is set to be revealed soon, and with more details still to be announced on our award-winning presenter and entertainment for the evening, table bookings are being swept up at our early booker rates.

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Profile of AOPs 2011 Entries:

By Category:

  • There are broadly four types of category - commercial, editorial, publisher/site, innovation & other creativity. All grew significantly year-on-year led by editorial – up 42%
  • The Commercial categories have most entries equally from news and magazine sites
  • Editorial entries are led by B2B and magazine sites, while newspaper and magazine sites have contributed more year on year
  • Innovation, publisher & site categories have seen a strong increase from first time entrants

By Sector:

  • B2B entries are focused predominantly on editorial, publisher & site categories
  • In the Innovation and other creative categories all site types are fairly evenly spread, non-member/non-publisher sites are the leading site type here
  • More than 40% of newspaper entries are in the commercial categories
  • Three quarters of B2B entries are in editorial and publisher categories
  • Two thirds of broadcast entries are in commercial and innovation

AOPs 2011 Sponsors

AOP Awards 2011 sponsors

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