AOP Awards 2011 – breakdown of entries

With AOP Awards entries up 25% on last year, we’ve profiled this year’s crop to reveal some interesting patterns, with the results listed below.

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Profile of AOPs 2011 Entries:

By Category:

• There are broadly four types of category - commercial, editorial, publisher/site, innovation & other creativity. All grew significantly year-on-year led by editorial – up 42%
• The Commercial categories have most entries equally from news and magazine sites
• Editorial entries are led by B2B and magazine sites, while newspaper and magazine sites have contributed more year on year
• Innovation, publisher & site categories have seen a strong increase from first time entrants

By Sector:

• B2B entries are focused predominantly on editorial, publisher & site categories
• In the Innovation and other creative categories all site types are fairly evenly spread, non-member/non-publisher sites are the leading site type here
• More than 40% of newspaper entries are in the commercial categories
• Three quarters of B2B entries are in editorial and publisher categories
• Two thirds of broadcast entries are in commercial and innovation

AOPs 2011 Sponsors

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