AOP and IAB bring standards to online ad effectiveness research

Digital trade bodies collaborate to promote a better web user experience and create consistency within online surveys

AOP and IAB have released guidelines to further encourage best practice in online advertising effectiveness research. The two digital trade bodies have collaborated with companies including Dynamic Logic, MetrixLab, Microsoft Advertising and Media Contacts to improve standards to the use of online surveys and ensure user experience online is protected.

As more and more advertisers are turning to online surveys to assess the effectiveness of their digital campaigns, both AOP and IAB members highlighted a need to introduce greater governance over the research process.

Following a consultation between media owners, research suppliers and media agencies, the framework has been drawn up to ensure both media owners and advertisers get the most out of their advertising research, while minimising the impact on user experience.

The educational guidelines have been put in place for those who may not have managed these research projects previously and include a step by step guide on how to best execute a successful online advertising effectiveness survey.

Read the full release

Download the guidelinesDownload Type: pdf
Download Size: 321k

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