Last month 21st Century Fox announced
that it had taken a 5% stake in Vice Media, the digital media company that evolved from Vice magazine, in a deal which values it at $1.4 billion (£895 million).
In an exclusive interview with News 3.0 AOP interim director, Tim Faircliff, added his input to the deal and what it could mean for both parties going forward. An excerpt is copied below and for the full article click here
One of Vice’s biggest sources of content is video, also one of its biggest advertising earners with brands such as GE, Toshiba and Converse sponsoring its video content. It also has a large social media footprint and as Rupert Murdoch himself tweeted, Vice is a “wild, interesting effort to interest millennials who don’t read or watch established media.” In short, Fox has something tangible to invest in, which is Vice’s content and community which is varied, stretching from a magazine to books to a film division to an in-house advertising agency.
Tim Faircliff, director of Association of Online Publishers, said: “Vice is a publisher that is already out there producing unique, quality content, in the form of both articles and videos, and with an impressive social media footprint to boot represents a great opportunity for further development with investment from an established media brand like Fox.”