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Keynotes announced for AOP Summit – early booker ends Friday

AOP Summit 2011At this year’s AOP Summit on 14 October, we bring you a diverse range of keynotes, who between them cover traditional broadcasting and web-connected TV, the Olympics, data and b2b. This in addition to an agency leader panel, a session on delivering products for profit and, in the wake of the phone hacking scandal, a debate with editorial leaders on openness vs. privacy, and drawing new journalistic lines – all this and more: read the full programme. Remember: prices go up after this Friday, so book now - tickets will never be cheaper than they are this week.

AOP Summit Keynotes

In A Vision of the Commercial Opportunities in a Connected World, Fru Hazlitt, Managing Director, Commercial and Online, ITV, one of the most high profile business leaders working in Britain today, will explore the opportunity that a joined-up media world presents, the creativity it can inspire and the increasing need to understand more about who is consuming your content.

2,500 Hours of Olympics - Games on The Go
- Cait O'Riordan, Head of Product, Sport and 2012, BBC will unveil details of how the BBC plans to deliver 2,500 hours of coverage of the 2012 London Olympics, direct to the user, on the platform of their choice. Using connected TV, mobile and browser platforms, in addition to its TV and radio output, the broadcaster plans to meet the enormous appetite of the UK public. Cait will explain the challenges inherent in such a massive undertaking, how to communicate it to make sense for audiences and the technology that will turn concept into reality.

Anthony Rose, Co-Founder and CTO of tBone TV will deliver a keynote on The Future of TV (or ‘Veg 2.0’). The ex-CTO of YouView and BBC Future Media Controller, will reveal a future where connected TV, social and second screens all combine to deliver the ultimate lean-back TV experience in a converging media world. “We must not ask much of consumers as this is still about ‘vegging’ in front of the TV, but with a twist, – this is ‘Veg 2.0’.” Data-Driven Decision-Making - Through a live demo of a new analytical tool that can estimate the monetary value of each unique visit, Ashley Friedlein, CEO & Co-Founder, Econsultancy will illustrate the powerful role of data in the digital sales cycle. Using data from Google Analytics, he shows how publishers can determine the quality of visitors from various sources and make reliably informed decisions on where to invest time and resource – and how simple adjustments to communications can boost both site traffic and revenues.

Wrapping up the day, Alex Blagg, the President, Chief Executive and Strat Master of BajillionHits.biz will make his first ever European speaker appearance.

Pricing



Early booker rates end on Friday 22 July
- AOP member tickets for our one day flagship event are priced at £350+vat, rising to £400+vat on 22 July. There is an extra discount for 5 person packages - £1500+vat today, rising to £1915+vat - book your place today / find out more. The AOP Digital Publishing Summit is our annual flagship event, taking place this year on 14 October at the Park Plaza Westminster Bridge in London.
http://www.ukaop.org.uk/news/alexblagg-bajillionhitz-aopsummitspeaker2873.html