Association of online publishers Helping media owners build better digital business

AOP announces new members

Jana EisensteinVideology UK MD Jana Eisenstein
Iliffe, QuantcastSpotXchange and Videology are the latest companies to sign up for AOP membership. Videology is an online video advertising platform that enables advertisers, agencies and publishers to eliminate waste and improve performance by connecting brands with specific audiences. Videology UK Managing Director Jana Eisenstein says: “Many of us at Videology were already familiar with the great research and industry sessions provided by the AOP, and the opportunity to get more involved in these activities was a major draw. The list of full AOP members is really a who’s who of key industry players, and if you want to be involved in shaping the marketplace then the AOP provides a great forum for discussion and learning with these companies.” SpotXchange operates the largest global marketplace of video ad inventory and is a leading provider and innovator of online video advertising solutions for publishers.
Andrew Moore SpotXchange Europe MD Andrew Moore
“Technology and innovation continue to provide new opportunities for publishers and online video advertising is a key area driving this growth” explains Andrew Moore, MD of SpotXchange Europe “At SpotXchange, our core focus is to ensure publishers can capitalise on the changing marketplace and take advantage of the new opportunities this presents. Joining the AOP was the next step as they have been at the centre of this constantly changing marketplace for over a decade; working with leading online publishers and championing their interests." "The AOP has established an excellent reputation as a key industry body and we are proud to support them.” Both Quantcast and SpotXchange join AOP as Associate Members. Quantcast provides free, directly measured traffic and audience composition reports, enabling publishers to define the custom audiences advertisers want and deliver more of your audience base. It also allows you to segment specific audiences you want to sell across your content. Quantcast joins as an Associate Member. Iliffe News & Media comprises two operational divisions, four newspaper publishing companies, a digital media division, a door-to-door distribution business and a commercial print operation. Its websites were attracting a monthly audience of more than 1 million unique users generating in excess of 7 million page impressions. Illife joins AOP as an Affiliate Member. Find out more about the benefits of joining AOP. Full list of AOP Members.

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