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AOP Awards 2012 winners list

AOp Awards 2012Congratulations to all of the winners and highly commended entries at AOP's eleventh Digital Publishing Awards, which took place at the Camden Roundhouse on 19 July. Read the full shortlist, or list of AOP Awards judges. Our book of the night also includes video interviews with the winners. Launch 2012 Winner: Future magazine portfolio on Apple Newsstand - Future Judges’ Comments: ‘A bold investment, successfully working with Apple to deliver strong commercial results and highlighting a commitment to the future.’ Highly commended: Emerald Street - Shortlist Media Editorial Team - Business 2012    Winner: BusinessGreen - Incisive Media Judges’ Comments: ‘A good old fashioned B2B editorial success story.  Small team getting great results by building influence and securing exclusives.  In a challenging sector,  delivered real value back to the business.’ Editorial Team - Consumer 2012    Winner: Shortlist - Shortlist Media Judges’ Comments: ‘A tiny team delivering pitch-perfect content for a young brand and clearly having fun in the process.’ Highly Commended: Guardian - Reading the Riots - Guardian News & Media Research & Insight Project 2012   Winner: Online Engagement: 'Myth' or Metric? - BSkyB & Cranfield School of Management Judges’ Comments: ‘Challenged existing concepts and provided a template for the future evaluation of engagement. A foundation stone study the judges are sure we'll see referenced in many future works, it’s a good balance of commercial and academia.’ Digital Ad Sales Team 2012 Winner: Mail Online Judges’ Comments: ‘A team at the head of its game, who really took the bull by the horns in the judging year.’ Highly Commended: Parenting - Immediate Media Digital Advertising Operations Team 2012    Winner: Trinity Mirror Judges’ Comments: ‘A great story about a hard working team with bags of personality who really roll their sleeves up and get stuck in. The judges thought it a remarkable effort and most impressive how such a small team had trafficked so many campaigns across the year, while working within such a large sales team.’ Highly Commended: Telegraph Product Team 2012    Winner: Auto Trader Mobile Product Team Judges’ Comments: ‘The winners had very clear objectives and exceeded them. A truly innovative customer-focussed team whose approach puts the business in a good place for the future.’ Highly Commended: BSkyB Mobile Applications and Services Team Innovation 2012 Winner: FourFourTwo Stats Zone app - Haymarket Judges’ Comments: ‘Brilliant innovation in a competive space. Demonstrating excellent viral credentials with fantastic real-time features for users.’ Highly Commended: The Guardian Facebook App Cross-Media Project 2012    Winner: Farmers Guardian Tractor Factor - Briefing Media Judges’ Comments: ‘Tractor Factor created wow factor on a small budget, with very creative use of an existing idea totally customised to its target audience.’ Highly Commended: Gardener’s World / PG Tips - Immediate Media
Top Gear / Hertz - Immediate Media/BBC TopGear Use of Mobile 2012    Winner: FourFourTwo Stats Zone App - Haymarket

Judges’ Comments:
‘A standalone app ideally suited to mobile which seamlessly integrated social features all of which powered its commercial success.’ Commercial Partnership 2012 Winner: Microsoft - Ford C-Max - Microsoft Judges’ Comments: ‘The only entry you couldn't have done 2 years ago. It's an integrated, cross-platform solution that really worked. The judges liked the innovative concept and would like the industry to aspire to this.’ Use of Video 2012    Winner: Guardian Music - Guardian

Judges’ Comments:
‘Producing everything from live streaming to full scale editorial content, this team has mastered telling stories with video native to digital platforms. The quality of its output would be the envy of some broadcasters.’ Use of Social Media 2012    Winner: NME.com - IPC Media

Judges’ Comments: ‘
Reimagined the whole brand through the intelligent use of social media, covering all touchpoints and platforms appropriate to its audience.’ Digital Editorial Individual 2012    Winner: Alex Fletcher, Digital Spy - Hearst Magazines UK Judges’ Comments: ‘A stand-out winner - you can see his energy and enthusiasm had a direct impact on the overall success of the site.’ Highly Commended: Paul Lewis - Guardian   Technology Partner 2012    Winner: Local Stars   

Judges’ Comments: ‘Local Stars brought order to the chaos of online advertising with a groundbreaking solution that harnesses the long tail of demand.’ Highly Commended: Pugpig    Website - Business 2012 Winner: Property Week - UBM Judges’ Comments: ‘A well-rounded B2B brand that innovated in 2011 with impressive mobile and subs strategies linked to strong commercial success, making this a worthy winner.’ Website - Consumer 2012    Winner: NME.com - IPC Media Judges’ Comments: ‘With a host of innovative partnerships, a  great example of how digital has become the dominant platform for a brand has made a successful transformation from print to digital.’ Highly Commended: Digital Spy - Hearst Magazines UK Pureplay Publisher 2012  Winner: AOL Huffington Post Media Group Judges’ Comments: ‘With a very strong product portfolio, they are market leaders that have shown strong growth over the past year. On a number of initiatives they are leading the market. Strong strategic vision and measurable execution.’ Digital Publisher - Business 2012 Winner: Dezeen Judges’ Comments: ‘A smart entrepreneurial brand, with beautifully designed products - from websites to pop-up shops.  Strong evidence of experimentation, fast growing revenue and audience.’ Digital Publisher - Consumer 2012    Winner: Future Publishing Judges’ Comments: ‘From its innovative approach to new launches, significant organic growth to reaching the tipping point where digital revenues offset those from print - Future is the deserving winner!’ Grand Prix 2012 Winner: FourFourTwo Stats Zone App - Haymarket Judges’ Comments: ‘The judges were impressed with how the winner developed a long-standing print title with a digital first idea and execution that called upon all of the best and most creative skills of our industry. Leveraging audience and data, this entry delivered a genuinely innovative idea that elevated its brand to a new level of product thinking.’

AOP Awards Sponsors

AOP Awards 2012 Sponsors