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How to Write an AOP Award Winning Entry (part 2)

AOp Awards 2012With the entry deadline for the AOPs 2012 creeping up on Friday 16 March here’s a last minute breakdown of what to include on those entry forms. Each category will ask the same questions: What did you do? What were you working with? How did you do it? What were the results? - this is what an entry form looks like 1.What we did: Give a brief summary of what you did in the judging period (01 January 2011 – 01 January 2012) Keep it clear and be specific. Judges will have many entries to review, so keeping below the word limit (150 words for each of these) may work in your favour. Be sure your entry is easy to explain concisely, give some background and outline your objectives and strategy. 2.What we were working with: For this section, context is king. Set the scene for the judges. Outline – where relevant - the competition, size of the team, resources and budgets involved. We know that the size of your team or your budget does not dictate the size of your ideas and initiative in delivering commercial success. The bottom line: if you and your team have achieved something spectacular in the last year, then we want to hear from you. 3. How we did it: Here, please outline what you did and how it was implemented to reach the goal(s). Show the judges some real wow factor - Ask someone with an objective view to read your entry. If they’re not impressed/don’t say ‘wow’, then most likely neither will our judges. 4. Our results: This section requires you to submit relevant metric and data evidence of performance to prove and justify success in the judging year. Your mantra here should be: facts not fluff

Give specific examples. The more detail you can provide in terms of revenue and web traffic stats, the stronger your case for winning. The more data, testimonials, relevant links, commercial results and traffic figures you can amass, which is relevant to the judging period of 01 January 2010 to 01 January 2011, the greater your chances. Our judges are each asked to sign a confidentiality form, so there is no danger of this highly sensitive data being used inappropriately. 5. Supporting evidence: You can also submit an optional 1 A4 page supporting document – why not use this extra page to present some of the data in your entry in an eye-catching way – which really makes the case for your entry to win in a succinct, visual way. And finally - Our Elevator Tweet: In 140 characters, please outline why this achievement should win this year. Now you're ready - start by downloading entry forms here.

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