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Ex-DoubleClick Pruess to lead platform partnerships for Admeld Europe

Nicole Pruess
Admeld has named Nicole Pruess as Director of Platform Partnerships for EMEA. In this role, based in Admeld’s London office, Nicole will be charged with helping European publishers understand the advertising technology landscape, and develop relationships with key media buying and data partners.

Most recently, Nicole served as VP, Product and Platform Services at Adify. Prior to that she was a Product Specialist at DoubleClick, where she helped launch the DART Network Builder. Nicole also served as Director for Ad Operations at MTV Networks. In this newly created role, she will report to Jason Kelly, Admeld’s Chief Media Officer.

“Nicole will be an invaluable addition to our team and will help us deliver an even better service to our premium publisher partners in Europe,” said Tom Jenen, EMEA commercial director. “She joins us at an exciting time for the company, Admeld is growing incredibly fast in Europe and we anticipate that the volume of ad spend traded in real time through our system will increase by 500% this year.”

Admeld recently commissioned the first independent study – conducted by Forrester Research – into the size of the real-time bidding (RTB) market in the US. Forrester predicts that RTB spend will rise to $823m in 2011, an increase of 130% on 2010 - copies of the Forrester report can be downloaded from Admeld.com.

Admeld

About Admeld

Founded in 2007, AdMeld helps the world’s top publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company provides its clients with the expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brands. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 300 others worldwide. The company is headquartered in New York City with offices in San Francisco, London and Toronto.

Admeld is an Associate Member of AOP.

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