Financing Led by Norwest Venture Partners, Time Warner Also InvestsAdMeld
, a technology platform that helps premium publishers maximise their ad revenues, today announced it closed a $15 million Series C round of funding led by Norwest Venture Partners (NVP). Time Warner Investments and the company’s existing backers, Spark Capital and Foundry Group, also participated.
The round brings AdMeld’s total financing to date to $30 million.
Hundreds of the world’s top online publishers use AdMeld’s technology, including recently-won clients The Daily Mail, Dennis Publishing, ITV, Future Publishing and The Independent
AdMeld also counts Discovery Communications, IAC, News Corporation, and Thomson Reuters as clients. In aggregate, the company optimises ads across more than 395 million unique users globally, including for premium publishers in Germany, France, Spain, The Netherlands, Ireland, Italy, and the United Kingdom. Jeff Crowe, General Partner, Norwest Venture Partners said:
“The company continues to pursue innovative technologies that change the way digital ads are bought and sold at scale. I look forward to working with Michael and the AdMeld team to shape this quickly-evolving market.”
has outstanding potential to redefine the online advertising marketplace and we are excited to become investors in this innovative and fast-growing company,” said Rachel Lam, Senior Vice President, Time Warner Investments and Group Managing Director
“We seek to back companies, such as AdMeld, that can become important strategic partners for our operating divisions - AdMeld commands the technology, team and vision to help Time Warner’s online publishing groups maximise their value in the swiftly-changing online ad market.”
AdMeld’s dynamic yield optimisation technology processes more than 40 billion ad transactions per month, maximising the value of each impression while giving publishers unprecedented control over how it is sold, to whom and for how much. In addition, the platform leverages RTB to connect publishers with every major buyer (including Demand Side Platforms, ad networks and exchanges), new budgets, and higher CPMs.
The company offers an array of tools to give publishers deep insights into the value of their audiences and inventory, take advantage of new revenue opportunities, and protect their brands. AdMeld is a proud and active member of the Association of Online Publishers (UK), Online Publishers Association Europe, and the Interactive Advertising Bureau.
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