First sell-side platform to offer adnologies’ data solutions in Europe, maximising value of audience segmentsAdmeld
has announced it is offering adnologies
’ data solutions to its premium publisher clients. With more than 120 million anonymous European profiles, adnologies aggregates purchase-intent behaviour in compliance with Germany’s strict privacy guidelines. This data then enables Admeld’s clients them to identify, package, and monetise their most valuable audience segments. Admeld is the first sell-side platform to offer adnologies’ data in Europe.
“For too long, European publishers have lacked transparency into their audiences,” says Tom Jenen, Commercial Director EMEA at Admeld. "The addition of this data helps them convert previously blind impressions into highly valuable, directly actionable inventory.
The profiles cover gender, product interest and buying intention as well as brand affinities, basic interests like Home and Garden, Sports, Fashion and age segments.”
“The adnologies profile Data eXchange allows enables publishers to assess the value of their inventory based not only on context but also by audience. This partnership offers new, attractive options for Admeld publishers to use data that benefits both publisher and advertiser,” explains Andreas Schwibbe, CEO of adnologies.
Admeld helps the world's top online publishers maximise their ad revenue safely and transparently. The company's clients include IDG TechNetwork, Future Publishing, Daily Mail, De Telegraaf, The Weather Channel and more than 500 others worldwide. Admeld is headquartered in New York City with offices in London, Berlin, San Francisco, and Toronto. Visit www.admeld.com
to learn more.
AdMeld is an Associate Member of AOP.
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