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Vertical ad network provider Adify joins AOP

Adify, a leading solution for creating, managing and commercialising premium vertical ad networks, has joined AOP as an Associate Member.

Delivering strategic solutions working with publishers, brands, and agencies, Adify helps to improve their audience understanding, reach and revenue opportunities.

Adify was founded in the October 2005 in San Francisco by online ad industry veterans from Flycast & comScore and its global business currently has offices in US, UK, Germany, Australia, Singapore.

Nick Reid, VP of Platform Development said: “We are delighted to have joined AOP, as we see working with publishers to deliver strategic solutions to their current market challenges, as one of our core attributes. The AOP has grown significantly over the last 6 years and we look forward to playing a role in continuing their industry leadership in the UK”.

AOP Director Lee Baker added: “"As an innovative technology provider, Adify is well placed to assist AOP members, connecting quality, naturally targeted publisher audiences with brands. We look forward to their contribution."

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