AOP Members invited to take part in Adestra/PPA email marketing survey

Adestra is running its first Publishing Email Benchmarking Survey, in conjunction with PPA – the closing date for responses is Friday 7th October. This new bi-annual survey will provide the publishing industry with some key benchmarks and metrics for all its email marketing channel - all entrants will receive a complimentary copy of the full findings – Click here to complete the survey. Henry Hyder-Smith, MD at Adestra, says: “We work with many publishers for whom email is such a vital communications channel. So learning about the broader market is a great way for marketers to benchmark their metrics and look for improvements.” The survey takes about 10 minutes to complete, and covers many key areas: not just open and click-through rates, but barriers to effective marketing, best practice techniques, social media integration and mobile. All answers will be treated in the strictest of confidence and will under no circumstances be linked back to any personal information provided, or be passed on to any third parties in accordance with the Market Research Society code of conduct and the Data Protection Act 1998. Entrants will also not be marketed to as a result of completing this survey unless they opt-in to receive communications Take part in the Adestra Publishing Email Benchmarking Survey. Adestra is an Associate Member of AOP. AOP Members can submit press releases here in our members area (login required.)Join the AOP group on LinkedIn - open for all Members to join
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