13 Mar 2014
AD2ONE appointed by lastminute.com to support its digital advertising sales
Premium digital advertising solutions offered to brands looking to engage with online travel and leisure retailer’s users
London, 11 March: AD2ONE, the UK’s largest, independent, digital advertising sales house, is now supporting lastminute.com in selling its digital advertising inventory across desktop, mobile and tablet.
AD2ONE will deliver digital campaigns, including sponsorships and brand integrations, across lastminute.com.
Following the appointment, AD2ONE is supporting lastminute.com working with advertisers and agencies in the finance, mobile, travel and lifestyle sectors to devise memorable and contextually relevant brand activity aimed at consumers making travelling and lifestyle choices.
Mark Woodcock, VP Commercial Partnerships at lastminute.com, said: “We are delighted to have AD2ONE on board. Their expertise will help us offer advertisers and agencies the opportunity to engage and excite savvy and loyal consumers that use lastminute.com. This partnership will ensure that we can offer our brand partners the best commercial opportunities available in the market.”
Grant Allaway, Group Managing Director at AD2ONE, added: “We are very excited to be representing such a renowned brand as lastminute.com. This appointment is a great fit for us in our expertise in delivering valuable brand experiences for publishers, advertisers and consumers alike.”
For further information, please contact:
James Matheson or Alice Marsden at Braben
T: 020 7025 8021
We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity.
AD2ONE is the UK’s largest independent premium digital advertising sales house. As we move to an increasingly digital world, our mission is to generate maximum revenue for brands from all of their digital assets.
We exclusively sell the digital advertising for over 50 famous brands including eBay, Jamie Oliver, BT, Nigella, TFL, Sony Playstation, Dixons and many more.
For this exciting portfolio of brands, we represent their digital media platforms including web and mobile sites and connected games console networks. Our innovative digital sales services enable advertisers to reach and engage consumers whether at home or on the move, reaching in excess of 70% of the UK’s active online population.
By offering a tailored mix of outsourced creative solutions, automated trading and advertising operations, we help the biggest publishers and brands achieve the optimum revenue from their digital platforms using display, video, mobile and search advertising.
AD2ONE is the 2012 IPA Online Media Survey's best outsourced sales agency to work with. We are based in London, Dublin, Amsterdam, Singapore, Hong Kong, Auckland, Melbourne and Sydney.