Digital publishing platform supplier Abacus e-Media announces that it is to acquire the subscription, fulfilment and direct marketing consultancy Alliance Media.
The two companies have previously worked closely on the development of Abacus’ ADvance audience development system
, which allows publishers to sell and manage their print and online subscriptions, registrations and events from a single coordinated view.
Allowing integrated print fulfilment and online access control to work hand in hand, the service also supports business growth through powerful tools to generate campaigns, to mine and segment audience data from whatever source, and in turn inform new product development. A number of Alliance customers have already committed to move to the new system.
Alliance will continue to operate from its offices in Bushey, Hertfordshire and directors Caral Mracek and Charles Arthur will join the Abacus management team. Abacus Managing Director Steve Feigen said:
“Increasingly, we’ve been involved in areas that overlap significantly with Alliance’s core competences around subscription marketing and fulfilment. This acquisition ensures that we have some of the most respected names in the field working inside our company.”
Speaking for Alliance, Director Charles Arthur added:
“Abacus offers Alliance fantastic opportunities to grow its client base and to offer truly innovative and effective solutions to our customers. We’ve been delighted by the reaction we’ve had for the ADvance platform and becoming part of Abacus will ensure we can maximise its potential.”
Subject to final legal and financial due diligence the formal takeover is expected to be completed in early August. More information: Abacus e-Media is a leading online service developer, offering consultancy, design, technical implementation, content management and hosting. The company has offices in London and Portsmouth. Alliance Media provides circulation marketing consultancy, database and direct marketing and subscription fulfilment services for print and online magazines.
Abacus is an AOP Associate Member