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24/7 Real Media releases latest version of Open AdStream

24/7 Real Media
Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance among Other New Features.

24/7 Real Media has released Open AdStream® 11, the latest version of its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive value and revenue from their inventory.

Online advertising is estimated to reach £706 million for the overall display market in the UK in 2011 according to GroupM and it continues to grow at a fast pace. The release of Open AdStream 11 provides publishers with the capabilities to participate in the upswing of growth in display and video advertising.

New Features Include:

* New Video Capabilities
o IAB VAST 2.0 compliance and video template and reporting enhancements
o New Creative Library
* Targeting & Optimisation Enhancements
o Optimisation of campaign inventory by site
* Workflow Developments
o Deeper third-party CRM integration workflow
o Simplified workflow and usability

Open AdStream 11 enables publishers to further maximise revenue across all platforms and mediums and demonstrates 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate market and client priorities and requirements with each new release.

Open AdStream 11’s new video capabilities not only empower publishers to expand monetisation of more engaging video ad inventory, it also allows publishers to track, monitor and analyse the success of video campaigns running on their sites. In the evolving video space, Open AdStream 11 is built to support various emerging advertising opportunities in display, rich media and video advertising. This flexibility will provide the support that publishers need to begin and enhance video delivery, integrate with third-party platforms and much more.

Read the full release.

To learn more about 24/7 Real Media, visit

24/7 Real Media is an AOP Associate Member.

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