Association of online publishers Helping media owners build better digital business

Last Word Media selects 24/7 Real Media’s Open AdStream

24/7 Real Media
Last Word Media has chosen 24/7 Real Media’s Open AdStream in order to effectively manage and deliver targeted ads on its websites, including financial titles International Adviser and Portfolio Adviser.

Open AdStream, 24/7 Real Media’s ad management platform, will enable Last Word Media to deliver highly focussed advertising to financial advisers and wealth managers. Last Word Media will also use Open AdStream’s detailed, real-time analytics to ensure they are providing complete fulfillment of their advertiser’s campaigns from every page across their network.

Mark Jennings, Head of Online at Last Word Media said: “We have just launched brand new websites for International Adviser and Portfolio Adviser, and part of their success depends on being able to give advertisers the best methods of reaching our audiences – Open AdStream provides us with the capability of doing precisely this.”

Open AdStream combines the powerful business intelligence of web analytics with robust targeting options and a sophisticated decision engine, delivering the most effective and targeted advertising in any digital format to any digital medium. The intuitive user interface makes it easy for publishers to navigate Open AdStream’s wealth of features and capabilities for optimising campaigns to meet their unique needs.

Sid Khemka, Director, Publisher Solutions, 24/7 Real Media UK said: “We are delighted that Last Word Media chose Open AdStream, and are confident that its cutting-edge capabilities will provide them with the most effective and market-leading ad serving capabilities across all their online publications.”

24/7 Real Media is an AOP Associate Member.

Join the AOP group on LinkedIn - open for all Members to join
Subscribe to AOP's e-newsletter.