Association of Online PublishersHelping media owners build better digital business
18 Oct 2011
24/7 Real Media has announced its new offering, 24/7 Connect: an ‘exclusive pipeline between digital advertising spend and premium inventory’. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class advertisers and premium publishers for mutual benefit. On the sell-side, publishers gain a single point solution for campaign and deal management, with seamless ad management integration through Open AdStream, an intuitive user interface and no retagging necessary. On the buy-side, agencies and advertisers gain full-service access to premium publisher inventory and audiences. As a WPP company, 24/7 Real Media is uniquely positioned to bring this automated technology offering to market and service clients who are navigating both sides of the ever-changing but consistently fragmented buying equation. “24/7 Real Media is constantly looking for ways to improve online advertising opportunities for both advertisers and publishers,” says Nicolle Pangis, EVP Product Management, Global Media and Technology at 24/7 Real Media. “We saw the market need to create a direct connection between advertisers and agencies looking for premium inventory opportunities for their campaigns, and publishers who want brand-safe creative to monetise their high quality sites and valuable audiences.” “We are bringing together both buyer and seller in a way that benefits both parties with 24/7 Connect.” Open AdStream publishers make their premium inventory available through 24/7 Connect and leverage 24/7 Real Media’s strong industry, advertiser, and agency relationships to expand revenue opportunities for their products. Publishers have the ability to input and categorize site and audience data for enhanced revenue opportunities. “24/7 Real Media’s Open AdStream technology brings enormous value to our clients.” says Adam L. Soroca, Chief Product Officer & General Manager of Jumptap, the leader in targeted mobile advertising. “24/7 Connect enables Jumptap’s top brands and agencies direct access to plan against our premium mobile inventory and audiences. 24/7 Connect makes mobile media planning as easy and familiar as online, while accelerating our ability to make data driven insights.” To learn more about 24/7 Connect, please visit http://www.247realmedia.com. 24/7 Real Media is an AOP Associate Member. AOP Members can submit press releases here in our members area (login required.)
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24/7 Real Media launches 24/7 Connect
24/7 Real Media has announced its new offering, 24/7 Connect: an ‘exclusive pipeline between digital advertising spend and premium inventory’. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class advertisers and premium publishers for mutual benefit. On the sell-side, publishers gain a single point solution for campaign and deal management, with seamless ad management integration through Open AdStream, an intuitive user interface and no retagging necessary. On the buy-side, agencies and advertisers gain full-service access to premium publisher inventory and audiences. As a WPP company, 24/7 Real Media is uniquely positioned to bring this automated technology offering to market and service clients who are navigating both sides of the ever-changing but consistently fragmented buying equation. “24/7 Real Media is constantly looking for ways to improve online advertising opportunities for both advertisers and publishers,” says Nicolle Pangis, EVP Product Management, Global Media and Technology at 24/7 Real Media. “We saw the market need to create a direct connection between advertisers and agencies looking for premium inventory opportunities for their campaigns, and publishers who want brand-safe creative to monetise their high quality sites and valuable audiences.” “We are bringing together both buyer and seller in a way that benefits both parties with 24/7 Connect.” Open AdStream publishers make their premium inventory available through 24/7 Connect and leverage 24/7 Real Media’s strong industry, advertiser, and agency relationships to expand revenue opportunities for their products. Publishers have the ability to input and categorize site and audience data for enhanced revenue opportunities. “24/7 Real Media’s Open AdStream technology brings enormous value to our clients.” says Adam L. Soroca, Chief Product Officer & General Manager of Jumptap, the leader in targeted mobile advertising. “24/7 Connect enables Jumptap’s top brands and agencies direct access to plan against our premium mobile inventory and audiences. 24/7 Connect makes mobile media planning as easy and familiar as online, while accelerating our ability to make data driven insights.” To learn more about 24/7 Connect, please visit http://www.247realmedia.com. 24/7 Real Media is an AOP Associate Member. AOP Members can submit press releases here in our members area (login required.)
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More on 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com. 24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.Subscribe to AOP's e-newsletter.
