Leading digital marketing technology company announces new name, launches new business unit - Real Media Group
24/7 Real Media, WPP’s digital marketing technology company, has announced a new name and brand: 24/7 Media
The company has also announced the launch of a new business unit: Real Media Group
Real Media Group
encompasses a ‘powerful alliance of publishers and ad management technology licensing’. The group will expand to offer a suite of products that provide buy- and sell-side clients with a full range of solutions to fully monetise their digital operations.
The company’s ad technology serves billions of ad impressions globally each month, and its portfolio of premium publishers reaches 80 percent and 85 percent of internet users in the U.S. and U.K.*, respectively.
Real Media Group, divided by region, has three leaders: Ari Bluman, President, North America; Nicolle Pangis, President, Europe; and Jaewoo Chung, President, Asia. The new branding will roll out in North America and the European markets over the coming months.
“Our rebranding comes at an exciting time in this business,” said David J. Moore, the company’s Chairman and CEO
. “24/7 Media is well positioned to break through the clutter and chaos of the marketplace bringing simplicity and clarity – not to mention more efficient and more profitable business practices to our clients worldwide through solutions powered by our technology.”
About 24/7 Media
formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology powers two divisions, Real Media Group and Media Innovation Group, that provide solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.
24/7 Media is an AOP Associate Member
*comScore Media Metrix, February 2012, U.S. / comScore MediaMetrix, February 2012, U.K.
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