2008 News On Digital Media & The AOP
Online Communities "pure business preservation" for publishers
Online Communities are "pure business preservation" for publishers, said FT Alphaville Editor Paul Murphy, speaking at yesterday's AOP forum on developing communities online, chair ...more
JICIMS relaunches as UKOM
The UK Online Measurement company established by AOP and IAB to drive progress in online audience measurement The Joint Industry Committee for Internet Measurement Systems (JICIMS ...more
JICIMS structure change to move forward
Following a meeting of its board, the Joint Industry Committee for Internet Measurement Systems (JICIMS), has announced that it will be revising its structure in order to make prog ...more
Tom Rubin on copyright and search
“Policymakers understand little of what’s going on in online business, meanwhile, we’re still searching for a healthy symbiosis between media and tech firms, upon whom we’re depend ...more
Mobile web growing 8 x faster than PC-based web
Mobile web usage is growing eight times faster than PC-based web use according to the ‘Mobile Media View’ produced by Nielsen. The study highlights that almost 7.5 million Britons ...more
25-34 yrs key web demographic
Generation X-ers are active ’lifestyle’ users of the internet, with 49% regularly communicating via social networking sites, and 53% managing their finances and 56% booking travel ...more
Behavioural targeting at Westminster
The detractors of ISP-based behavioural targeting (BT) technologies such as Phorm would like to turn the clock back to a “horse-drawn" internet, "seizing on BT as a convenient excu ...more
“Social media is beyond the hype cycle”
On 11 December, AOP hosted a forum looking at developing communities in the digital age. We caught up with one of the speakers, Steve Semelsberger, SVP of Global Sales and Business ...more
Is social media living up to the hype?
Developing communities around content was the focus of AOP 's forum on 11 December. Ahead of the event, we caught up with one of the speakers, Richard Cole, Head of Communities at ...more
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