June 2012 News On Digital Media & The AOP

• News

Digital Landscape Report 41 out now

The latest AOP Digital Landscape Research Report is now up for members to download. more

The evolution of online sales

The evolution of online sales strategies, from 1999 to 2012 - by 24/7 Media. more

Q&A: OMD Head of Digital Katie Eyton

On branded campaigns versus direct response, media exchanges and premium publishers. Katie is speaking at our event next week - last chance to book. more

What does premium mean?

What premium looks like to publisher sales versus planners & advertisers - by James Smythe, Culture of Insight. more

Centaur buys Econsultancy

Centaur has bought Econsultancy, a leading digital marketing information provider that has built its business around online subscriptions, events and training. more

Global and Microsoft Advertising to speak at Premium Sales Strategy Forum

Tony McAllister, Head of Interactive Sales, Global Radio and James Hayr, Head of Specialist Sales at Microsoft Advertising to speak at our next event on 3 July. more

Content Marketing Report 2012: take part and get a free copy

Econsultancy is producing its first ever Content Marketing Report: AOP members are invited to take part in the survey and get the resulting report for free. more

Mindshare & OMD to speak at Premium Sales Strategy Forum

Katie Eyton of OMD and Cate Murden of Mindshare are the first speakers announced for our next event on Tuesday 3 July. more

AOP Awards early booker extended

Now we are all back to business post the extra-long weekend of Jubilee Celebrations and hopefully over any prolonged sore heads it’s time to start thinking about the next major eve ...more