May 2012 News On Digital Media & The AOP
Q&A: IPC Affiliate Director Simon Denny
Simon was previously publisher of Feelgood Games, an offshoot into ecommerce, gaming and non-advertising revenues. more
Last chance for AOP Awards early booker
Prices rise after Friday 1 June, book now for the best deal. more
Digital Landscape Report 40 out now
The latest AOP Digital Landscape Research Report is now up for members to download. more
Condé Nast to offer advertisers tablet ad metrics
Condé Nast Digital Britain has announced it will be the first UK magazine publisher to provide advertisers with ad-specific metrics for tablet editions. more
IPC appoints YouGov to manage Origin Panel
IPC Insight, the consumer research division of IPC Media, has appointed YouGov to manage the Origin Panel, its ongoing research study of UK women. more
UKOM launches hybrid measurement
New methodology will boost publishers’ UKOM-measured audiences to include visitors from all locations. more
WPP’s 24/7 Media and Microsoft announce ad partnership
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have announced an extensive online advertising partnership which promises clients of both companies enhanc ...more
Rubicon Acquires Mobile Ad Platform Mobsmith
The Rubicon Project, a leading digital advertising technology company has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Projec ...more
AOP statement on EU Privacy Law
The AOP Board has released the following statement on the EU Online Privacy Law, which comes into force on Saturday. more
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