April 2012 News On Digital Media & The AOP
Digital Landscape Report 39 out now
The latest Digital Landscape Report for April is now available for members to download. more
Speakers announced for Data Journalism Forum
From Wikileaks to the MPs' expenses scandal, the biggest stories increasingly involve analysing huge amounts of data. more
Propel London releases 2012 digital salaries report
Propel London has released its latest Digital Salary Insights report, which takes data from more than 5,000 vacancies in the digital sector. more
Adobe InDesign 6 to include adaptive design tools for tablets & mobile
The newest version of InDesign – just announced for pre-order, is set to include a range of features to help publishing to multiple digital platforms. more
The main take-aways from AOP’s EU Privacy Directive Forum
The issue the Directive addresses is to ensure there is ‘informed consent’ to tracking – it’s not opt in or opt out and it’s not just cookies, but any form of tracking technology. more
AOP Ireland announces results of online ad engagement research
The study examined Irish Internet users’ attitudes to online content and their level of engagement across Irish newspaper, TV, radio and magazine sites, social networks and portals ...more
Data journalism - the Guardian approach
“A part of journalism of rapidly growing importance and seriousness.” more
IBM Marketing VP on 'business to person' publishing
IBM VP of Marketing Caroline Taylor on the defunct concept of the sales funnel, the differences between b2b and b2c and the increasing importance of publishers to brands. more
The difference between consent and opt-in
'Speaking in terms of opt-out or opt-in...forces you to choose between two untenable extremes.' more
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