February 2012 News On Digital Media & The AOP

• News

Q&A: Matt Woodford, Joint MD of Ptarmigan Media

Ptarmigan Media is the UK’s largest media planning and buying agency dedicated to financial services advertising. more

IPC challenges ad industry to ‘think differently’ about 40-plus women

The GenerationYNot! Campaign aims to help agencies and clients unlock the commercial power of this audience – which represents 8.5 million UK women - one third of the female popula ...more

Preparing for the EU Privacy Directive

In our second article in this series, Evidon's Chief Strategy Officer Colin O'Malley looks at practical steps publishers should be taking before May. more

Adobe releases trends on tablet use

At the Mobile World Congress, Adobe has announced that more than 16 million digital publications were powered by Adobe Digital Publishing Suite across tablets over the last year. more

Digital Landscape Report 37 out now

The Digital Landscape Report and Executive Summary for February is now available for members to download. more

IDG CEO Bob Carrigan on making apps for lead gen

"We publish app replicas of some of our own magazines, and we believe in them. But as a sign of the future, they’re not all that exciting." more

Rubicon sell side platform announces new features

Rubicon Project, the online advertising technology company, has announced new features for its trading platform at the Real Time Trading Summit (#RTTS12) in New York. more

AOP Awards - 5 tips on writing a winning entry

With the AOP Awards deadline fast approaching, we've put together a short presentation packed with tips on how to write that winning entry. more

Future claims 150k digital edition sales per month

Since Newsstand launch, Future sells more than 430,000 digital magazines with around 40% of those sales subscriptions. more