December 2009 News On Digital Media & The AOP
Driving the online video market – speakers announced
Speakers from ITV, PHD, YouTube and Future Publishing will feature at AOP's inaugural 2010 event on 27 January... more
The future of cross-media business models
A massive research project is underway to establish a state-of-practice network on the future of cross-media publishing. What's working - what's not, from paywalls to postcode publ ...more
Merry Christmas from AOP
Wishing you a very Merry Christmas and a Happy New Year! With thanks to all of our members for their support in 2009... more
iPhone users more likely to pay for video content
Research from Olswang and YouGov found that iPhone users are more likely to pay for content, particularly TV on demand. more
UK local market an “ecosystem of varying motivations”
At AOP’s forum this week, Guardian Local Launch Editor Sarah Hartley outlined the latest big shifts in this space: while the US has seen acquisitions of startups aggregating news a ...more
Trinity Mirror Head of Multimedia David Higgerson on local
"The notion that people no longer care about local news online is wrong. Across the UK, newspapers see huge spikes when big stories break..." more
AOP Ad Effectiveness Research - key findings
The 2009 AOP Ad Effectiveness Study demonstrates how brand display advertising performs in different online environments and has confirmed the strengths of quality original content ...more
How to compete with low cost local sites
"Apply the same free tools and techniques to proven brands, distribution channels and customer relationships..." - Roger Green, MD of Digital Media, Newsquest. more
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