August 2008 News On Digital Media & The AOP
Net newsers - emerging US media consumption pattern
A new generation of well-educated, technically-savvy young web users are shaping the media consumption habits of the US. more
UK embracing on-demand services
Ofcom research shows that the UK is embracing on-demand web TV services, backing publishers' push to offer these services online with rapidly increasing quality and volume. more
Newspapers attract 95m online
National newspapers reached a total of almost 95m visitors online, said a report from the Newspaper Marketing Agency (NMA) pooling the web traffic data from its members' 16 titles. ...more
Greater ad effectiveness on branded content sites, says OPA study
Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association ...more
Greater ad effectiveness on branded content sites, says OPA study
Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association ...more
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