2007 News On Digital Media & The AOP

• News

Benefits of user input outweigh costs

McIntosh said that the mass market is less about the high end of creating and posting their own content, but more involved in adoption and collaborative filtering, and that this is ...more

Waldman calls publishers to action

Simon Waldman, AOP chairman and group director of digital strategy, Guardian Media Group, has called for the digital publishing industry to respond to three issues more

AOP directors briefed on PSP proposals

Anthony Lilley, chief executive of Magic Lantern Productions, addressed 50 senior heads of the digital publishing industry at the first in a series of AOP Directors’ Dinners last n ...more

Digital publishers see massive growth in 2006

UK digital publishers experienced an average 60 per cent increase in turnover in 2006, and are predicting an average of 72 per cent growth for 2007 – double what they were forecast ...more

AOP names JICIMS representatives

Senior research and commercial executives from the BBC, Channel 4, ITV and Guardian Newspapers have agreed to represent the interests of AOP members on the Steering Committee of th ...more

Food ad rules to include online

The Committee of Advertising Practice (CAP) is releasing a revised code on the advertising of food to children under 12 in non-broadcast media such as magazines, paid-for ad space ...more

Quality video will drive revenue

Matt West, product manager for Video at Yahoo! Europe, argued at an AOP forum on 13 March that monetisation of video will happen at the quality content, targeted audience end of th ...more

Microsoft criticises Google over IP

Addressing the Association of American Publishers at their annual conference, Tom Rubin, associate general counsel at Microsoft, accused Google of exploiting copyright and intellec ...more

Are consumers the new brand managers?

Research from Booz Allen Hamilton has found that 41 per cent of UK internet users currently access Web 2.0 sites such as YouTube, MySpace and Facebook, and that this figure is set ...more