February 2006 News On Digital Media & The AOP
Broadband take-up rockets
Broadband now accounts for 64 per cent of all internet connections in the UK, according to figures for December released by the Office of National Statistics (ONS). more
UK mobile users disinterested in 3G
UK consumers are turning their backs on 3G mobile services because they find them confusing and too difficult to use, according to new research. more
Half of UK publishers expected to launch podcasts in the next 12 months
More than half of publishers surveyed following a recent AOP event said their business intends to launch a podcast in the next 12 months. more
Vehicle buyers ignore traditional media, says US study
The internet is the most important information tool for first-time vehicle buyers in the USA, according to new research from the Polk Center for Automotive Studies. more
Online spending has a new favourite
Online spending looks to have a clear preference in the form of search based advertising. Advertisers are increasingly choosing to appear during searches for terms rather than plac ...more
Soaring popularity of online member communities
The outstanding success of online member communities is the subject of the latest Nielsen//Netratings press release. The leading provider of internet research reveals that over hal ...more
Content in your pocket
‘Podcasting’ has exploded into the mainstream with publishing giants such as the BBC, Emap, Guardian Newspapers, Reed Business Information, Telegraph Media Group and VNU Business P ...more
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