2005 News On Digital Media & The AOP

• News

UK ad spend moves online

Spending on UK press, radio and cinema advertising fell during the third quarter of 2005, while online ad spend soared by 46 per cent to £266m, according to the latest Quarterly Su ...more

EIAA points to fast-developing online behaviour

Europeans are spending 56 per cent more time online compared to 2003, according to the latest research from the European Interactive Advertising Association (EIAA). more

Trust your numbers?

Fifty publishers met at an AOP/ABCE breakfast forum this week, to discuss how AOP members can use web audits and measurement tools to accelerate the growth of online advertising sp ...more

Europeans go online for new jobs

One in four European internet users visited a job web site between July and September 2005, up from around a fifth the previous year, according to new research from Nielsen//NetRat ...more

AOP B2B research revisits agencies

Following the enthusiastic industry response to the AOP research, The role of B2B websites, the association is to explore the impact the initial study had on the participating agen ...more

Kevin Madden, Group online publisher, Dennis Publishing Interview

What are the good things about working online? - "The people, on-going learning, collaboration (unlike most other media I’ve worked in)." more

Making your website pay

Just a few years ago, contextual advertising was a vague concept and hardly available on the web. Today, contextual advertisements are pervasive across the internet, and publishers ...more

James Garner, Head of Production, Hearst Digital Interview

"Sometimes you come up against a lack of knowledge (fear?) and non acceptance of online from traditionalists and sometimes you find there is just too much jargon in this space! I'm ...more

US online content spend up 15 per cent year-on-year

The US Online Publishers Association (OPA) released its Paid Content US Market Spending Report, this week, covering Q1 and Q2 of 2005. The study, conducted by comScore Networks, fo ...more