November 2010 News On Digital Media & The AOP
Channel 4 Head of Online on opportunities & threats
Video: Richard Davidson-Houston explains the broadcaster's view of the Product Management role, and the top opportunities and threats in the coming year... more
AOP Digital Landscape Report v.22 released
The AOP Digital Landscape report for November is now available for members to download. more
Guardian Tech Strategy Head on Product Development
In this video, Stephen Dunn talks about the challenges around developing platforms, digital identity and GNM’s product development process... more
Channel 4, Dennis, eBay & ThoughtWorks to speak at next AOP event
A key area for publishers wishing to create unique, innovative products, Product Managers bridge technical, editorial, design and marketing functions, orchestrating... more
Why product matters for publishers
Nic Newman explains why a diverse range of media owners are drawing the same conclusions about the importance of product management... more
“Base your decisions on purchases, not attitudes”
Conventional approaches to attracting and retaining customers will only ever yield conventional results says dunnhumby's John Butler, speaking at AOP's Research Forum... more
Is online behaviour changing, or is technology changing our behaviour?
Starcom's Scott Thompson explains how permanent connectivity is changing the way we act, and presenting new challenges in how we track those changes. more
Is consumer segmentation going real time?
Ahead of the AOP's Research Forum on 17 November, Kantar's Richard Asquith gives us his views on research, measuring digital and combining online and offline insight. more
Last day for early booker at next week's AOP Forum
Full speaker presentation details released for 'Unlocking Insight From Changing Online Behaviour' on Wednesday 17th November... more
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