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November 2008 News On Digital Media & The AOP

Mobile web growing 8 x faster than PC-based web

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Mobile web usage is growing eight times faster than PC-based web use according to the ‘Mobile Media View’ produced by Nielsen. The study highlights that almost 7.5 million Britons ...more

25-34 yrs key web demographic

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Generation X-ers are active ’lifestyle’ users of the internet, with 49% regularly communicating via social networking sites, and 53% managing their finances and 56% booking travel ...more

Behavioural targeting at Westminster

The detractors of ISP-based behavioural targeting (BT) technologies such as Phorm would like to turn the clock back to a “horse-drawn" internet, "seizing on BT as a convenient excu ...more

“Social media is beyond the hype cycle”

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On 11 December, AOP hosted a forum looking at developing communities in the digital age. We caught up with one of the speakers, Steve Semelsberger, SVP of Global Sales and Business ...more

Is social media living up to the hype?

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Developing communities around content was the focus of AOP 's forum on 11 December. Ahead of the event, we caught up with one of the speakers, Richard Cole, Head of Communities at ...more

B2B Websites 'Essential' to Business Decision Makers

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In the latest AOP research, released this week, business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, condu ...more

Digital Information Overload

Eighty per cent of UK internet users claim they suffer from information overload online while 88% filter out irrelevant messaging according to a study by Yahoo. more

B2B websites "essential" to business decision makers

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In the latest AOP research, released this week, business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, condu ...more

Digital information overload

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Eighty per cent of UK internet users claim they suffer from information overload online while 88% filter out irrelevant messagingaccording to a study by Yahoo. more

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