November 2008 News On Digital Media & The AOP
Mobile web growing 8 x faster than PC-based web
Mobile web usage is growing eight times faster than PC-based web use according to the ‘Mobile Media View’ produced by Nielsen. The study highlights that almost 7.5 million Britons ...more
25-34 yrs key web demographic
Generation X-ers are active ’lifestyle’ users of the internet, with 49% regularly communicating via social networking sites, and 53% managing their finances and 56% booking travel ...more
Behavioural targeting at Westminster
The detractors of ISP-based behavioural targeting (BT) technologies such as Phorm would like to turn the clock back to a “horse-drawn" internet, "seizing on BT as a convenient excu ...more
“Social media is beyond the hype cycle”
On 11 December, AOP hosted a forum looking at developing communities in the digital age. We caught up with one of the speakers, Steve Semelsberger, SVP of Global Sales and Business ...more
Is social media living up to the hype?
Developing communities around content was the focus of AOP 's forum on 11 December. Ahead of the event, we caught up with one of the speakers, Richard Cole, Head of Communities at ...more
B2B Websites 'Essential' to Business Decision Makers
In the latest AOP research, released this week, business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, condu ...more
Digital Information Overload
Eighty per cent of UK internet users claim they suffer from information overload online while 88% filter out irrelevant messaging according to a study by Yahoo. more
B2B websites "essential" to business decision makers
In the latest AOP research, released this week, business websites emerged as a highly valued and indispensable source of information for business decision makers. The survey, condu ...more
Digital information overload
Eighty per cent of UK internet users claim they suffer from information overload online while 88% filter out irrelevant messagingaccording to a study by Yahoo. more
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