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October 2013 News from AOP and the Industry

Top Line-Up Announced For the Next AOP Forum - Driving Value Through Video

We are delighted to announce three more top experts from the field of video creation and monetisation complete the line-up for next month's Video forum on 13th November. more

Seven out of ten expect same quality of experience on all devices


New research into consumer attitudes to content consumption on their digital devices shows that seven out of ten smartphone and tablet users (72 per cent) expect the same quality o ...more

comScore Releases Digital Market Overview for August 2013


Digital analytics company comScore has released its latest set of figures for August, providing an insight into the UK internet audience, analysing trends across key sectors and au ...more

40% increase in CTRs through Outbrain partnership

The Independent and The Evening Standard have partnered with Outbrain, the leading content discovery platform, to increase user engagement across their online sites via smart perso ...more

ROI of 338% for publishers using PubMatic platform

PubMatic, the digital media platform for publishers, will announce the results of an October 2013 commissioned study conducted by Forrester Consulting. more

Deloitte Mobile Consumer survey 2013 - The mobile battlefield


With tablet usage resembling that of laptops and smartphone users predominantly using SMS (94%) and voice calls (87%) to communicate, the killer app is definitely still there to be ...more

Consumers twice as likely to trust mobile advertising


AOP has revealed the results of a study into the effectiveness of advertising on premium mobile content sites. more

evo redefines the digital magazine

Dennis Publishing’s leading performance car magazine, evo, is launching a brand-new app. more

Ian Dowds on Viewability

Ian Dowds is a digital consultant, and former MD digital media, Trinity Mirror Group. He is speaking on a panel about viewability at the AOP Conference on 3 October, alongside Sam ...more

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