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October 2011 News from AOP and the Industry

Digital Landscape Report v.33 out now


The latest Digital Landscape Report is now available for members to download. more

Real-time bidding to see fastest growth in UK


Research from Pubmatic and IDC says UK RTB growth until 2015 will outstrip US, France and Germany. more

Improve Digital maps European display ad market

Improve Digital, the European Sell Side Platform (SSP), has launched an updated version of last year’s ‘market map’ to illustrate the European online display ad eco-system. more

"We should think of ads as products"


“With the example of Trueview, you can actually… make an ad that users like. After 6 months, the RPM for those ads is better than the non-skippable ads" - Google's MD for Media & P ...more

With Hack Gate, has the definition of public interest changed?


Speakers from BBC, Heat, Digital Spy, Lewis Silkin & Mumsnet on the AOP Summit Press Panel discuss hack gate, privacy vs openness & regulation. more

6 reasons the AOP-Mozilla hack day 'kicked ass'

The1st AOP-Mozilla Hack Day was a showcase for the creativity & potential for collaboration between AOP Publisher members. Find out what the judges said & see videos of all the pro ...more

BBC Online and preparing for the Olympic Games - London 2012

Cait O’Riordan, Head of Product, BBC Sport and London 2012, BBC Future Media gives a summary of her keynote at the AOP Summit. more

Maxifier appoints Helen Clifford-Jones as Head of Country, UK

Maxifier, a leader in online ad campaign performance optimisation, has announced the appointment of Helen Clifford-Jones as Head of Country UK and VP Sales EMEA. Helen, who has mor ...more

Alex Blagg takes networking 'to the next lev' at AOP Summit


Video of BajillionHits Founder, CEO and social media parodist Alex Blagg working the floor before his epoch-making keynote at the AOP Summit. more

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