October 2009 News On Digital Media & The AOP

• News

Interview: COI Team Head for Digital Marketing Harry Davies

Davies' view on how effectively publishers are making use of data, the essential metrics that prove the effectiveness of research, and how online audience insight will be conducted ...more

AOP Summit keynote and panel videos

Missed the AOP Summit? Members can now catch up on full videos of the day’s keynotes and some of the panel sessions... more

Digital Landscape Report for October released

AOP's latest monthly aggregation of research is now available for members to download... more

Video: key trends for publishers

CBS Interactive, FT.com and UBM give their thoughts on paid content, mobile, social media and user-generated content, in four two minute videos. Covering the main issues and trend ...more

Interview: GfK NOP Research Director Gary Roddy

Ahead of the AOP Research Forum on 18 November, we speak to Gary Roddy, Research Director, GfK NOP about the essential ROI metrics... more

IAB launches search guide for publishers

Produced by the IAB Search Council, this guide offers up search tips and case studies for publishers, including advice on communicating search knowledge within teams, natural searc ...more

Ofcom Report gives snapshot of UK online trends

Ofcom's UK Adults’ Media Literacy interim report sheds light on UK online trends over the past two years... more

NME launches iPhone application

NME today launches a dedicated iPhone/iPod application via the iTunes store. The app allows music fans to view and own iconic NME photos on their mobile... more

Speakers announced for AOP Research Forum

Speakers from Channel 4, COI, Mediaedge:cia, GfK NOP and AOP will feature at the event on 18 November... more