Association of online publishers Helping media owners build better digital business

September 2008 News from AOP and the Industry

Video Interview with Kevin Eyres, MD at LinkedIn Europe


Kevin Eyres, Managing Director at LinkedIn Europe was interviewed by AOP this week, as the site enjoys massive growth, attracting 2 new members every minute. more

EIAA predicts online ad spend growth

80 per cent of advertisers predict growth in online ad spend, according to new research produced by the European Interactive Advertising Agency (EIAA). The Marketers' Internet Ad B ...more

Creating "watercooler moments" with mobile

An effective mobile content strategy can create a real buzz around your brand, delivering "wartercooler moments" people will talk about and share. more

Local online media hold significant advertising advantage


Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to a report by the Online Publishers Association (OPA) in the US. more

Rich spend more time online

The top fifth of US households by income spend more time online than the rest of the population, says research from Ipsos Mendelson. The survey also found that, as the rich get ric ...more

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